The Role of Social Media on Knowledge Sharing

THE ROLE OF SOCIAL MEDIA ON KNOWLEDGE SHARING 1
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The role of social media in promoting knowledge sharing and transfer.
Introduction
Currently, social media is not something to be ignored or excluded from
consideration. Devices such as LinkedIn, YouTube or Facebook have moved the world to a
totally different level. The use of social media nowadays has changed the individual
relationships, by allowing persons to participate in a number of things which created chances
and difficulties in facilitating relationships, (Asrar-ul-Haq, M. and Anwar, S., 2016, p 112).
Organisations are required not only to focus on innovation of modifying their products and
services but also they are required to focus on ensuring there is effective sharing of important
information which can contribute in the development or success of the organization. The
unrealized advantage of adopting and implementing the use of social media is
extraordinary .though the social media interest is rising, the managers and knowledge
workers are also waiting to participate in partnership globe, since they may emotionally feel
unmotivated or unaware of the benefits of employing such devices for the purposes of work.
Again the companies might not feel comfortable in allowing their workers to employ the use
of social media in information sharing and information transfer due to maybe the risks and
outcome of misuse.
The most strategic resource which can lead to the longest competitive advantage is
seen to be the knowledge. From the definition of knowledge, it is the potentiality of
organizations and people to be acquainted and take effective action since it is applicable in
coping with the normal routines of the work and also help in dealing with challenges that
might occur (Bharati, P., Zhang, W. and Chaudhury, A., 2015, p 56). Any organization that is

THE ROLE OF SOCIAL MEDIA ON KNOWLEGDE SHARING 3
focused on competing effectively, striving to succeed and even to participate in this changing
surrounding must base on knowledge development in the organization since the sharing of
knowledge is key when it comes to management of knowledge. The challenged maybe that
organizations might face is how to get this knowledge share across the globe.
The Internet has been the most important development when it comes to technology
for the last many decades, (Kwahk, K. and Park, D. 2016, p 826). It allows the people to
network, partner, and a portion knowledge, data, photos, videos and documents among many
repeatedly across the globe to anyone any time. Besides, the individuals can make use of
social media devices to raise range likewise richness of their connection, collect data, and
currently, the organization is searching for ways to integrate social media in their business
process.
Sharing of knowledge.
Sharing can be said to be an ordinary activity, through sharing of knowledge
internally or inside the organization or externally is a detailed and difficult issue. The
procedure by which the individual's knowledge is transformed into a way which can be well
understood and utilized by other persons is called knowledge sharing, (Leonardi, P. 2017, p
47). In other words, it means helping others with the knowledge that will help to solve their
problems.
Knowledge sharing can be influenced by a number of issues. For instance, the nature
of the type of knowledge. Knowledge can take different forms like tacit which are found in
the minds of individual and cannot be shared, or knowledge can be in the form of explicit
meaning very clear in the organization routine and can be shared through social media.
Motivation is another factor that can affect the sharing of knowledge, (Leonardi, P. 2015, p
59). How the organization perceives this aspect of knowledge sharing within an organization