Impact of Social Media on Management

Running head: IMPACT OF SOCIAL MEDIA ON MANAGEMENT
IMPACT OF SOCIAL MEDIA ON MANAGEMENT
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1IMPACT OF SOCIAL MEDIA ON MANAGEMENT
Social media or social networking is referred to as an online network where people
get connected with each other by bonds of common interest or passion. It plays a very
imperative part in the lives of the people around the world. Some of the common examples of
the networking sites are twitter, Face book, YouTube, Flickr etc. In earlier days, the social
networking tools were developed primarily for connecting the friends and families, but
eventually it has evolved as an effective management tool that is exclusively used by the
business houses, firms or organizations in order to communicate about their interest (Kossel
2016). This essay is going to elaborate on those aspects of management that are mostly
influenced by the social media. It will further discuss about the pros and cons of the social
networking in context to management.
Management aspects that are highly influenced by the social networking
Management is regarded as an art of attaining goals by way of people. It involves
supervising what the other people do in order to ensure that they are doing the things that
they are expected to do (Mutjaba and McFarlane 2005). In other words, it refers to the action
of creating and maintaining an environment where people work as well as achieve the
specified goals. Management usually requires the skills, which help the managers in moving
to the altitude that they expect to reach. There are mainly four aspects of management that are
highly influenced by the social networking and they are on human aspect of management and
on leadership.
The human aspect of management is one among the major areas that are to be
considered in context to business management. In present world, organisations are much
dependent on the skills of the employees in order to achieve competitive advantage and the
recruitment process in the business is the major are that is highly affected by the emergence
of web or introduction of social networking in the business world (Berkelaar 2017).
Recruiters all over the world today, first tap their social networking sites like Times New Job
or LinkedIn, in order to reach the potential talents who suit best for their organisation. This is
helping them to choose candidates within very short period of time and with the same, they
also get many options over there to select candidates who are best eligible for the post. It also
helps the recruiters in gauging the potential of the candidates from the style in which they
make use of their social media. In terms of leadership, social networking has increased the
threat of external factors for the leaders. However, it has also reduced the gap in between the
customers or the audiences and the leaders, making communication between them more