Analysis of Telstra Social Media Tools
19 Pages3937 Words100 Views
Added on 2020-03-16
Analysis of Telstra Social Media Tools
Added on 2020-03-16
ShareRelated Documents
ANALYSIS OF TELSTRA SOCILA MEDIA TOOLS 1BUSINESS PROFESSIONAL PRACTICEStudent’s NameCourseDate
ANALYSIS OF TELSTRA SOCILA MEDIA TOOLS 2Executive summaryA large number of people are accessible to the internet making them spend almost half of their days in the platforms, and this has made the business organizations to change their techniques to reach the targeted customers. Many large and small businesses have embraced the social media in attracting potential candidates to recruit, use social media to market, and improvethe sales and using the same to create presence and awareness among the potential customers. The social media have potential effects on every business success, however when not well applied, there will be no positive reflection. IntroductionIn the global world, the rate of internet users have gradually increased transforming the whole world both in the personal and the business activities as many individual spend most of the time chatting with colleagues 1. The high rate has created an urge on most of the business to divert most of their technique in operating their daily activities. Social media has proven to be a more direct way of connecting customers and business hence improving the sales and creating a more cordial relationship. Many small companies such as Optus, Virgin Australia, and Telstra have embraced the use of internet network in conducting their daily activities such as marketing, recruitment, sales, and creation of presence awareness. Social networking sites are definable as a group of internet based applications that developed on the ideological and technological foundations of Web. The apps allow the creation and exchange of user-generated content. With 1Conti, Marco, and Andrea Passarella. 2017. "Online Social Networks And Media". Online Social Networks And Media 1: iii-vi. doi:10.1016/s2468-6964(17)30045-9.
ANALYSIS OF TELSTRA SOCILA MEDIA TOOLS 3the use of the applications, and the internet users are capable of creating their profile and uploading different photos, videos, and messages on the particular websites. It is observable that among the Australian population, 90% of the internet users are on Facebook, with 41% on Twitter2. Telstra Facebook fan page has a significant number of followers not only in Australia but also globally. A large number of the fans help the company to create awareness of its presence to the new customers who might not know its existence, through uploading various updates and references from the potential customers. Telstra twitter account helps it to highlight customer’s testimonials that have a positive impact on its daily operations. Various social media sites such as LinkedIn are sites that tell others whoever you are. Facebook is a site that explains others who you know while twitters a place that shows others whatever you is doing. The purpose of this article examines the use of social media in promoting the marketing, sales, staff recruitment, and creation of awareness. The article goes further to suggest social media applicable in promoting the performance of the company.Telstra is an Australian multinational telecommunication company that mainly deals withmobile and commands a market share of about 17.4 million mobile services, 6.8 million fixed voice services and 3.5 million retail fixed broadband services3. Telstra applies many different social media in operating most of the activities such as marketing, recruitment, sales, and the creation of presence and awareness of the company. Telstra has embraced the social media platforms and has encouraged the employees to engage in social media to enhance the business 2Couldry, Nick. 2015. "Social Media: Human Life". Social Media + Society 1 (1): 205630511558033. doi:10.1177/2056305115580336.3 Ibid.,3
ANALYSIS OF TELSTRA SOCILA MEDIA TOOLS 4objectives, but to restriction to the set policies of 3Rs, which are; representing responsibility and respect. The first R-representing requires staff only to serve the Telstra on the external social media platform only if authorized by the management and to make the representation just in an official capacity. The second R-responsibility requires the accredited staff to take responsibility for any publication, and they must be factual. The third R- respect requires that the certified teamoffer respect to every individual while interacting with the communities.Online marketingOnline marketing is definable as the group of Internet-based applications that build on theideological and technological foundations of Web 2.0 thereby allowing the creation of personal profile and exchange of user-generated content such as photos and videos4. Online marketing is anew concept that is currently used by most of the companies to attract the attention of most the customers. Telstra uses the social platforms such as Facebook, twitter, YouTube, and LinkedIn to promote sales and build the brand image5. The online marketing has been prone because of thetoday’s increase of the consumer's technological use in both home and workplaces thereby giving the marketers opportunity to use it to reach the various targeted groups with their productsand services. The study shows an increase of online marketing has increased from 29% in 2009 to 34% in 2016. The typical used social is such as Facebook, Twitter, Instagram, and LinkedIn. Through the social sites, Telstra can know the consumers’ attitudes and motives of the 4Watfa, Mohamed K., Nima Najafi, and Mahmoud Bakkar. 2013. "Targeted Online Marketing Using Social Networking". International Journal Of Online Marketing 3 (3): 37-50. doi:10.4018/ijom.2013070103.5 Ibid.,12
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Article on Use of Social Media Marketinglg...
|22
|4133
|462
Social Media Platforms and its Impact | Reportlg...
|10
|2726
|30
Social Media Marketing Concepts in Agribusinesslg...
|10
|3074
|86
Security and Privacy Issues Related to Social Medialg...
|9
|1907
|403
Social networking Assignmentlg...
|13
|2616
|247
E-MARKETING ASSIGNMENTlg...
|7
|1604
|176