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Social Media Marketing and Changing Customers Needs Research 2022

The assignment requires the student to present a research proposal on the significant importance of innovation on organizations towards meeting the changing marketing trends. The research will focus on the marketing field and the industry partner is Binary Trends, a digital agency based in Melbourne. The presentation should outline the research plan and demonstrate communication skills.

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Added on  2022-09-22

Social Media Marketing and Changing Customers Needs Research 2022

The assignment requires the student to present a research proposal on the significant importance of innovation on organizations towards meeting the changing marketing trends. The research will focus on the marketing field and the industry partner is Binary Trends, a digital agency based in Melbourne. The presentation should outline the research plan and demonstrate communication skills.

   Added on 2022-09-22

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SOCIAL MEDIA
MARKETING AND
CHANGING
CUSTOMER NEEDS
RESEARCH PROPOSAL
Social Media Marketing and Changing Customers Needs Research 2022_1
RESEARCH TOPIC
A study to analyze the effectiveness of Social Media
Marketing over Traditional Marketing Strategies for
meeting changing customer needs and influencing
customer buying behavior: A case study of Binary
Trends
Social Media Marketing and Changing Customers Needs Research 2022_2
INTRODUCTION
According to Lee and Lee (2015),
recent technological developments
had made the usage of innovative
marketing practices possible for the
business enterprises.
Fargnoli et al. (2018) are of the
viewpoint that because of the recent
technological developments or the
innovations the business corporations
no longer had to depend on the
traditional marketing or promotional
practices used by them.
Social Media Marketing and Changing Customers Needs Research 2022_3
OVERVIEW OF BINARY
TRENDS
Binary Trends is a Melbourne based
company which specializes in offering
digital marketing solutions to the
business corporations of Australia.
It tries to create social media
advertisements for its clients taking
into account the business strategies
followed by them.
The effective focus of the business
corporation is on the entity of return
on investment (ROI).
Social Media Marketing and Changing Customers Needs Research 2022_4
RESEARCH AIM
The aim of this research is to analyze
the effectiveness of Social Media
Marketing over Traditional
Marketing Strategies for meeting
changing customer needs and
influencing customer buying
behavior in the particular context of
the organization Binary Trends.
It is on the basis of this research aim
the researcher will formulate the
research objectives and the research
questions
Social Media Marketing and Changing Customers Needs Research 2022_5
RESEARCH OBJECTIVES
To understand the factors which propel the
organizations to use social media marketing strategies
for meeting the changing needs of the customers and
influencing customer buying behavior
To evaluate the effectiveness of social media
marketing over traditional marketing strategies for
meeting the customer needs and influencing customer
buying behavior
To analyze the relation between social media
marketing and the customer buying behavior keeping
in perspective their ever-changing needs
To recommend ways through which Binary Trends can
take the help of social media marketing to influence
the buying behavior of its customers and thereby meet
their needs
Social Media Marketing and Changing Customers Needs Research 2022_6

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