In social media marketing, attention is gained by using social media. Social media marketing is an emerging and rapidly growing concept. This study aims to investigate the awareness and usage trends of social networks in Pakistan. Additionally, it attempts to determine which age group spends the most time on the internet, their knowledge of social media, and the primary reasons for using social networks. Last but not least, this study analyzes how Pakistanis perceive social media advertisements, what types of communication appeal to them and how this influences their behavior.