Social Media in Marketing for Restaurants: Strategies and Techniques

Running Head: SOCIAL MEDIA IN MARKETING
Social Media in Marketing
Name
Institutional Affiliation

SOCIAL MEDIA IN MARKETING2
Table of Contents
1. Executive Summary.......................................................................................3
2. Introduction.................................................................................................4
3. The scope of the Restaurant
Business........................................................................5
4. Restaurant Website Content...........................................................................6- 7
5. Directing traffic to the Website........................................................................ 8
6. Using Social Media in Marketing the Restaurant................................................9– 10
7. Conclusion............................................................................................. 11
8. Reference.................................................................................................12

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Executive Summary
Social media has the significant role in marketing. To clearly demonstrate this, we take into
account a restaurant business. Marketing is crucial for a restaurant, is being in the service
industry. A website is created to display what the restaurant is about in terms of its location,
contact number, email address, menu, events, prices and services available. Services available
include online booking for reservations. To design a valuable website is not enough. The next
step taken is creating awareness of its presence. This is where directing traffic to the restaurant’s
website comes in. One method of doing this is indicating the website address on menus, signs
and restaurant windows.
The use of social media to direct traffic to this restaurant website is by far the most effective
method. Social media will come into play in this way: encouraging customers to post reviews on
restaurant review websites, featuring followers on our public pages, offering coupons to active
social media followers, posting questionnaires for our followers on the social pages, capitalizing
on trending topics online and having ads on YouTube. Using these methods, a larger number of
people are made aware of the restaurant's presence. The use of social media also creates
customer loyalty.

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Introduction
In the recent years, social media has had stunning growth in its role in marketing.
Businesses are able to use this tool to make themselves accessible globally not only to people
who have knowledge of their products but also those who have no idea of their existence. This
has been made possible by the fast rate at which people are joining social media sites such as
Face book, Twitter, Pinterest, and Snap chat among others. The use of social media by
businesses forms a personality for the business giving it a personal touch, which attracts
customers. Since social media is mostly interactive, its use helps businesses form relationships
with customers
The aim of any business, hotels included, is gaining profits after providing quality service
and products. To gain these profits, buyers must be present. Marketing comes in to find, attract
and maintain these buyers. Considering a hotel business, we now inspect and analyze the role of
social media in marketing for the business. Many hotel businesses have taken up the use of social
media in marketing themselves (Chang, Yu, & Lu, 2015). This has gained them a hoard of
customers even internationally. Examples of such prosperous hotels include Gold Coast Hotels,
Sydney Hotels, Brisbane Hotels and Melbourne Hotels to mention but a few. These hotels have
ripped significant profits since they began using social media as a marketing tool.