Social Media Marketing Strategy & Implementation

SOCIAL MEDIA MARKETING
STRATEGY &
IMPLEMENTATION

Contents STAGE 1. Research & Network Selection
1.1 Business Overview
1.2 Marketing Opportunities
1.3 Social Media Networks
1.4 Social Media Marketing Audit
1.5 Market Trends
16. Case Studies
STAGE 2. Strategy Definition
2.1 Social Media Marketing Strategy
STAGE 3. Implementing Your Strategy
3.1 Implementation Plan
3.2 Approval & Reporting Process
3.3 Audience Feedback Procedures
3.4 Social Media Management Tool
Selection
STAGE 2. Launching Your Campaign
4.1 Launch Campaign
4.2 Social Media Report
4.3 Recommendation

1.1 BUSINESS OVERVIEW
 The name of the organization are Big Van and Big Man
courier services.
 Courier, removal and storage are the products and
services that the organization offer.
 The main sales channels are online and telesales.
 The organization is located in Marrickville.
 It operates in Sydney metropolitan area.

1.2 MARKETING OPPORTUNITIES
Marketing
objectives
Suitable
mainstream
networks
Key
considerations
Main stream
network
selected
Opportunities
Increasing brand
reputation
• Facebook
• LinkedIn
Ads are
specifically
designed for
target market
and business.
Facebook Owned:
Companies Post.
Paid: Search
engine
optimization
Expand
operations to
other states in
Australia
• Facebook
• LinkedIn
Ads are
specifically
designed for
target market.
LinkedIn Owned: Sharing
positive review.
Paid: Banner
and Poster and
advertisement.