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Social Media Marketing | Assignment

   

Added on  2019-11-19

14 Pages3402 Words149 Views
Running Head: SOCIAL MEDIA MARKETINGSocial Media MarketingStudent’s name:The name of the university:Author’s note:Table of Content
Social Media Marketing | Assignment_1
1SOCIAL MEDIA MARKETINGIntroduction......................................................................................................................................4Overview of the organisation...........................................................................................................4Social media presence of Commonwealth Bank of Australia.........................................................5Social media audience of Commonwealth Bank of Australia.........................................................6Social media marketing of Commonwealth Bank of Australia.......................................................8Ethics, privacy and security of social media...................................................................................9Social media technologies.............................................................................................................10Conclusions....................................................................................................................................11Recommendations..........................................................................................................................11Reference List................................................................................................................................13
Social Media Marketing | Assignment_2
2SOCIAL MEDIA MARKETINGExecutive SummarySocial media presence is important for an organisation as it increases the brand loyalty of anorganisation. Social media marketing increases the customer base and profitability. Mostsignificantly, organisations can have benefits through social media as it would be cost effectiveand can reach a large number of customers. In this report, Commonwealth Bank Australia hasbeen chosen for analysing social media presence and its social media marketing strategies. In thefirst part, social media presence of each of the social media networks like Facebook, Twitter,Snapchat and You Tube has been presented. Moreover, audiences of the CBA are mostlycustomers and business investors on social media. Social media marketing of CBA is mostlycontent marketing through social media pages. However, this organisation does not use socialmedia analytical tools and they do not have social media analytics. It is recommended to CBAthat they increase social media presence through blog posts and chat facility through socialmedia. Finally, they can introduce social media analytical tools to analyse the social mediaperformance of them.
Social Media Marketing | Assignment_3
3SOCIAL MEDIA MARKETINGIntroduction Active social media presence is significant for now in all types of businesses. Socialmedia networks provide an advantage to drive the target audiences of the organisations.Moreover, using social media networks for business can boost the website's SEO (Search EngineOptimisation). For a bank, through social media marketing, it can improve to have a higherconversation to customers, to increase the traffic and to develop bank loyalty. The aim of thereport is to highlight the social media presence and social media marketing techniques ofCommonwealth Bank of Australia. In the first section, the social media presence and audienceprofiles will be explained. In the later section, social media marketing strategies will bedescribed with current statistics. Moreover, ethics, security and privacy policies of social mediawill also be analysed in the final section.Overview of the organisation Commonwealth Bank of Australia (CBA) is a public bank of Australia and it is amultinational bank. This bank has branches across United States, Fiji, New Zealand, the UK andother Asian Countries. Headquarter of the bank is situated in Sydney, Australia. CBA has morethan 1100 branches across the world and was established in the year 1911 as a government bank.Then, in the year 1991, this bank became public company. CBA works in retail banking services,institutional banking and markets, business and private banking and wealth management(Commbank.com.au, 2017). Moreover, CBA offers finance and insurance, corporate banking,consumer banking, private equity, investment management, mortgages and credit cards facilitiesto the consumers. In the last year 2016, the revenue of the bank was AUD 24.58 billion. This isthe largest company in Australia that is listed on Australia Securities Exchange. In addition,
Social Media Marketing | Assignment_4

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