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Qantas Airways Social Media Analysis

   

Added on  2020-03-23

7 Pages1578 Words71 Views
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Running Head: SOCIAL MEDIA METRIC OF QANTAS AIRWAYS 1Social Media Metrics of Qantas AirwaysName:Institution Affiliation:
Qantas Airways Social Media Analysis_1

SOCIAL MEDIA METRICS OF QANTAS AIRWAYS 2Analysis of Social Media Metrics Qantas AirwaysQantas Airways remains to be the largest airlines around the global society and servesthousands of passengers daily. The use of social media metrics in the corporation continues toreceive massive comments daily from the company’s customers. Qantas Airways has been using various social media sites to promote their operations. The use of social media metrics by Qantas Airways has given its targeted and loyal customers the best option to receive any service from their place of comfort (Mickhail, 2012). Besides, the company uses social mediametrics in promoting their activities around the global business society. Definition of Social media metrics of Qantas AirwaysIn Qantas Airways, social media metric involves the addition of stakeholders into the portal or page that it creates in the social working sites. The creation of company’s page in the social media makes several stakeholders follow its operations that later leads to the promotion of its services. The use of social media metrics by Qantas Airways makes the public to understand its rates of flights and services (Mickhail, 2012). Besides, the social media metrics of Qantas Airways allows its customers to post their status on the social page of the company for any service that they wish to receive or that they had received. Purpose of social media metrics of Qantas AirwaysThe primary objective of social media metrics of Qantas Airways is to improve the relationship of the company with its stakeholders that can access the social sites regularly. Qantas Airways can enhance their positioning of their services by targeting as well as improving their relationships with various stakeholders. The use of social media metrics by Qantas Airways has allowed many people to learn about the operations of the company and its functionalities (Praude & Skulme, 2015). The use of social media metrics by the company
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SOCIAL MEDIA METRICS OF QANTAS AIRWAYS 3helps it getting the information from the targeted customers on how they can improve or maintain their operations. Information gathered through social media metrics of Qantas AirwaysQantas airways use social media metrics collecting information from its loyal customers. The collected information through the social media metrics by Qantas Airways enables the company to identify significant data that concerns their operations. The company has ensured that they build them as the strong presence in the application of social media platform together with the updated software system that allows its management to receive feedbacks from their esteemed clients.Qantas Airlines uses social media metrics to giving updates that concern their wide range of services (Lawrance et al., 2017). Therefore, the use of social media metrics of Qantas Airways allows the management and its customers of the corporation to comment their suggestions against the posts of the top executive. Usefulness of metrics of common media of Qantas AirwaysThe uses of societal media metrics by Qantas Airways form major device operations of the company. The applicaion of common media metrics allows management of Qantas Airways to evaluate every activity and service in the appropriate as well as in an efficient approach (Peters et al., 2013). For instance, application of societal medium metrics allows Qantas Airways to judge the opinions from their targeted customers. Social media has enabled the Qantas Airways to make a direct communication with his clients as opposed to many organizations and this has allowed the organization to increase its revenue. The negative comments received through social media by the Qantas Airways have allowed its management to assess their service quality leading to the improved service delivery. Benefits of societal medium metrics
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