Social Media Norms and Values

This report evaluates the difference between the factors of the Norm and the Values for social networking website platforms and applications. It discusses the norms, values, labeling, Facebook norm that has been broken, consequences faced, and identification of the label.

Running head: SOCIAL MEDIA NORMS AND VALUES
SOCIAL MEDIA NORMS AND VALUES
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Table of Contents
Introduction: 2
Discussion:2
Norms: 2
Values: 3
Labeling: 3
Facebook norm that has been broken: 4
Consequences faced:5
Identification of the label: 6
Conclusion: 7
References:8

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Introduction:
The aim of the report is to develop and demonstrate the evaluation of the difference
that is necessary to understand between the factors of the Norm and the Values for the social
networking website platforms and applications. The social norm is an essentially required
standard. The norms are responsible for enforcing the conventionality in the behavior and
characteristics that are valuable and viable for all the groups and generally the social group.
The norms are not generally focused and responsible for representing the functional based
principles or the equality (Ngai, Tao and Moon 2015). The values can be defined as the
convenience, brevity, ease of communication and geocentricism. The theory of the labeling is
defined with the social construction based on the reality which is considered to be based to
the symbolic interactionist perspective. The labeling theory is one of the vital most
approaches to understand the criminal behavior. Therefore labeling is done on the criminal
act by the jurisdiction bodies to mark it as a criminal act.
Social media offers access to data which in the past has been restricted and, more
importantly, an eye to others. This calls into question the validity of people’s own standards,
both positive and negative. The capacity to communicate discussion and communicate freely
internet led to action being encouraged and the democratic process to be challenged. This
impact leads to the development of fresh social standards in order to ensure that isolation is
accepted or avoided.
Discussion:
Norms:
In the terms that are defined in the sociological studies the norms are the activities
that are referred to as then practices and the state of belief that stores the common sense

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according to the human. There are always certain norms and values that are required and are
effective for any kind of society to function. The citizens are responsible for observing the
common values (Stroud et al. 2014). These Norms are the generally accepted as and is
defined as the guidelines that are based on the behaviors that follow to the rules of the society
on certain grounds. The report describes the functionality of the norms or the social norms
that are based on the social media. The values are considered to be as the specific thinking
which are regarded by the societies as valuable information or regulation that is needed by
them to follow. The deviance can is termed by the sociologists as the departure from the
primitive methods of the norms to the newest type of the norms and the values. The deviance
was previously defined as the activities or the behaviors that trend to devotee away from the
norms or the values on any kind of specific grounds of activity or environment.
Values:
The social media platforms are responsible for embedding certain characteristics or
the values. These values can be defined as the convenience, brevity, ease of communication
and geocentricism. The communication can be evaluated as difficult with the others as it is
considered as time consuming and requires much more effort (Marino et al. 2016). The social
media is the platforms that have been chosen by the people so as to communicate easily and
effectively. The benefits of the social median are always enjoyable being able to avoid the
disadvantages and the dark side of the technology. The use of the values protects from the
violation of the social norms that have been regulate so as to maintain the perfect balance
between the technology and the social life out of the technology.
Labeling:
The theory of Labeling defines that people are able to know and identify and also
show their perspectives in the ways that shows how others have labeled the person. The term

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labeling is very close and is related to the study of sociology of the crime and deviance which
also states that labeling someone as a criminal enforces others to treat the in the same manner
or in a negative prospect. The negative treatment revived by the person enforces the person to
treat them more negatively (Waterloo et al. 2018).
Facebook norm that has been broken:
Since the early 2007 which has continued till the early 2017, the CEO of the social
media website organization Facebook Mark Zuckerberg has been reportedly caught by the
higher authorities and the court about lying on the matter of the privacy issue on the facebook
feed. The norm that has been broken by the facebook social media application is about the
privacy security where the allegation is on the facebook company on the basic issue whether
the social media application platform users have the access or the control over the data they
generated or shared or the basic input data that requires high attention of the security and
privacy measures of the application ( Kahneman and Tversky 2013). The company has failed
in providing justifications repeatedly and also failed in confronting the harm that the
company has done to the democracy of the people and broke the social norms that has to be
maintained around the world.
In 2006 after the news feed has been introduced by the facebook and became very
popular among the people around the world, the users personal activity and the life became
open to the friends and the public or the users of the facebook in the daily feed option. In the
year of 2007 the CEO apologized after the launch of the beacon that was responsible for the
broadcast of the important, sensitive and personal information of the user to the public and
genera lay to the private advertisement companies (Becker 2018). The user’s activities were
made public on when and where with what cost the users has purchased somewhere else on

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the internet without the user permission. In the 2007 the social, media application allowed the
intervention of the third part developers to develop the application that will enable the users
to spend extra time on the social media application page and network. This gave the outsiders
the full control and access to large amounts of the valuable and important data on the users of
the Facebook.
The facebook then was caught ad was charged for sending the sensitive information to
the advertisement companies so as to identify the requirement of the consumers without
having the consent of the user. After getting caught the Facebook was forced to shut down
the privacy loophole (Flick 2016). The Federal Trade Corporation did investigate on the
whole matter and reached to the settlement in the year of the 2011 where the facebook has
confronted on the matter that the third parties only were assigned to access to the level of the
personal data they required for operating. But the investigators found that they were allowed
with the access to all of the data of the user.
Facebook has been repeatedly hold responsible for collecting the data from the email
contact of the users without the consent of the users. This directly has been stated has the
violation of the American and the European Union laws. This is considered as the violation of
the norms and the values as the facebook has violated the social implications of the society
that are needed to be maintained by all kind of organizations and the people around the
world. The facebook has violated the social norms by publication of all the data and sensitive
information of the users over the internet and generally to the third part advertisement units
(Popa, Phillips and Robertson 2014). The application platform has been unable to protect the
data of the user on the internet in several instances.

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Consequences faced:
The data leak where the Fcaebook itself was held responsible for the breach gas
discovered that it has impacted over almost fifty million accounts of the user. The facebook
rerecorded that that there were automatic ninety million facebook users logged out and
deactivated from their accounts on the faebook (Hull 2015). This has recorded a massive
downfall in the business of the facebook organization. The CEO had to face the trials in front
of the United States Congress council. The facebook has also been held responsible of the
Cambridge Anallytica which is private and political firms that was hired and powered by the
current president of the United states President Trump during the election campaign in 2016.
They were hold responsible for gaining access to the private data of more than fifty million
facebook users (Bossetta 2018). The firm repeatedly offered tools that were able to calculate
the personalities and the differences of the American Voters. They also were held responsible
for influencing the public of the America.
Identification of the label:
The facebook social media application has deliberatively attempted in breaking the
norms and the values of the social media applications that has to be maintained by the
applications. The parliamentary report has reported that the facebook has broken the
competition law which needs to be subjected to the statutory regulation (Beam, Hutchens and
Hmielowski 2018). The facebook has been labeled as the Digital Gangsters as they have
repeatedly violated the laws of the privacy.
According to the final report that has been published by the committee of digital,
Culture, Media and Sport select and their investigations declared that facebook has failed in
defending the attacks and the attempt of the attacks that were manipulated by the Russia. The
investigation lasted for eighteen months. The label has accused the CEO of the company of

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the contempt for parliament where he has refused to provide separate demands of the
evidences. The CEO has sent junior employees those were unable to provide the answers to
the questions of the committee in the US congress parliament.
The label produced by the committee also warned the British Electoral Law is not the
appropriate option that meets the requirement and is vulnerable to the impedance by the
Russian government who have taken the attempt to discredit the democracy of the United
States.
The labelling on the facebook also contains the instance where it demonstrates that
the if facebook had abide by terms of the particular agreement with the US Regulators in the
2011 that demonstrates to limit the application developers in the access to the data of the
users of the application. The 108 paged report against the violation of the data privacy law
has accused of continuing to prioritize the profits of their shareholders over privacy rights of
the users (Xenos, Macafee and Pole 2017).
The DCMS report repeatedly asks for the websites or the social media applications
like the Facebook to be brought under the control or the regulatory control that demonstrates
“social media companies cannot hide behind the claim of being merely a ‘platform’ and
maintain that they have no responsibility themselves in regulating the content of their sites”.
Conclusion:
The report concludes that the social media applications like the social media giants
Facebook needs to be more proactive and ethically appropriate on the matter of the data
privacy and security. They need to develop and demonstrate the evaluation of the difference
that is necessary to understand between the factors of the Norm and the Values for the social
networking website platforms and applications. The norm that has been broken by the
facebook social media application is about the privacy security where the allegation is on the

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facebook company on the basic issue whether the social media application platform users
have the access or the control over the data they generated or shared or the basic input data
that requires high attention of the security and privacy measures of the application. Therefore
it can be concluded that the facebook has intentionally violated the norms and the values of
social media web applications and they have been labeled by the council opf congress against
their actions.

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References:
Beam, M.A., Hutchens, M.J. and Hmielowski, J.D., 2018. Facebook news and (de)
polarization: reinforcing spirals in the 2016 US election. Information, Communication &
Society, 21(7), pp.940-958.
Becker, H.S., 2018. Labelling theory reconsidered 1. In Deviance and social control (pp. 41-
66). Routledge.
Bossetta, M., 2018. The digital architectures of social media: Comparing political
campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US
election. Journalism & mass communication quarterly, 95(2), pp.471-496.
Flick, C., 2016. Informed consent and the Facebook emotional manipulation study. Research
Ethics, 12(1), pp.14-28.
Hull, G., 2015. Successful failure: what Foucault can teach us about privacy self-management
in a world of Facebook and big data. Ethics and Information Technology, 17(2), pp.89-101.
Kahneman, D. and Tversky, A., 2013. Choices, values, and frames. In Handbook of the
fundamentals of financial decision making: Part I (pp. 269-278).
Marino, C., Vieno, A., Pastore, M., Albery, I.P., Frings, D. and Spada, M.M., 2016. Modeling
the contribution of personality, social identity and social norms to problematic Facebook use
in adolescents. Addictive behaviors, 63, pp.51-56.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International journal of information management, 35(1), pp.33-
44.

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Popa, M., Phillips, B.J. and Robertson, C., 2014. Positive outcomes of social norm
transgressions. Journal of Consumer Behaviour, 13(5), pp.351-363.
Stroud, N.J., Scacco, J.M., Muddiman, A. and Curry, A.L., 2014. Changing deliberative
norms on news organizations' Facebook sites. Journal of Computer-Mediated
Communication, 20(2), pp.188-203.
Waterloo, S.F., Baumgartner, S.E., Peter, J. and Valkenburg, P.M., 2018. Norms of online
expressions of emotion: Comparing Facebook, Twitter, Instagram, and WhatsApp. new
media & society, 20(5), pp.1813-1831.
Xenos, M.A., Macafee, T. and Pole, A., 2017. Understanding variations in user response to
social media campaigns: A study of Facebook posts in the 2010 US elections. new media &
society, 19(6), pp.826-842.