Social Media on Consumer Decision Making in a Travel and Tourism Enterprise
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Added on 2021/02/19
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Research Project To evaluate the impact laid by social media platform on consumer decision making in a travel and tourism enterprise: A case study of Thomas Cook.” •How social media tools can be utilised within travel and tourism sector ? •Whataretheeffectivenessofsocialmediatoolsand technologies used by Thomas Cook on consumer decision making ? •What are the advantages and disadvantages of social media tools that are used ? •What are the recommendations that can be given for effective implementationofsocialmediaplatformwithinTravelandtourism Crucial method that is summative assessment could help researcher in examining the overall learnings that has been taken into consideration of a particular subject or unit. Basically, comparison is being done among both chosen subject and specified criterion that the tutor has given is being followed under this type of assessment. In present context, research has chosen formative assessment technique in order to to study about the topic which has been chosen and that is impact of social media tools on consumer decision making within the travel and tourism sector Theme 3:Importancefor ThomasCook tounderstand the consumer’s choices in today's uncertain business environment. Q3)IsitimportantforThomasCookto understand the consumer’s choices in today's uncertain business environment? Frequency Yes13 No7 13 7 Yes No Theme 1: Social media tools can help a business organisation Q1) Are you aware, how social media tools can help a business organisation? Frequency Yes18 No2 18 2 Yes No Theme2:Consumersmindsetchangesafterlookingatan advertisement on social media Q2) Do you agree if, consumers mind set changes after looking at an advertisement on social media? Frequency Agree15 Disagree5 15 5 Agree Disagree Aims and Objectives Appropriate Techniques Data AnalysisData Analysis Conclusion Social media has a huge importance in marketing of products and services to people. The marketing through social media has becomeanimportantpartforimpactingthedecisionof customers in buying a product. It can be concluded from the abovereportthatsocialmediaisagoodwayforany organisation to increase the market share of the company by increasing the level of satisfaction of customers. Social media enhances the ability of creating community of people who are loyal to brand.