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Social Media on Consumer Decision Making in a Travel and Tourism Enterprise

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Added on  2021-02-19

Social Media on Consumer Decision Making in a Travel and Tourism Enterprise

   Added on 2021-02-19

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Data AnalysisTo evaluate the impact laid by social media platform on consumerdecision making in a travel and tourism enterprise: A case study ofThomas Cook.”•How social media tools can be utilised within travel and tourismsector ?•What are the effectiveness of social media tools andtechnologies used by Thomas Cook on consumer decision making ?•What are the advantages and disadvantages of social media toolsthat are used ?•What are the recommendations that can be given for effectiveimplementation of social media platform within Travel and tourismAims and Objectives•Appropriate Techniques•Crucial method that is summative assessment could helpresearcher in examining the overall learnings that has beentaken into consideration of a particular subject or unit.Basically, comparison is being done among both chosen subjectand specified criterion that the tutor has given is being followedunder this type of assessment.•In present context, research has chosen formative assessmenttechnique in order to to study about the topic which has beenchosen and that is impact of social media tools on consumerdecision making within the travel and tourism sector•Theme 3: Importance for Thomas Cook to understandthe consumer’s choices in today's uncertain businessenvironment.Q3) Is it important for Thomas Cook tounderstand the consumer’s choices in today'suncertain business environment? FrequencyYes 13No 7137Yes No Theme 1: Social media tools can help a business organisationQ1) Are you aware, how social media tools canhelp a business organisation? FrequencyYes 18No 2182Yes No Theme 2: Consumers mind set changes after looking at anadvertisement on social mediaQ2) Do you agree if, consumers mind set changesafter looking at an advertisement on social media?FrequencyAgree 15Disagree5155Agree DisagreeResearch ProjectData AnalysisConclusionSocial media has a huge importance in marketing of productsand services to people. The marketing through social media hasbecome an important part for impacting the decision ofcustomers in buying a product. It can be concluded from theabove report that social media is a good way for anyorganisation to increase the market share of the company byincreasing the level of satisfaction of customers. Social mediaenhances the ability of creating community of people who areloyal to brand.
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