Social Media Plan Strategic Essay
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Added on 2020-07-22
Social Media Plan Strategic Essay
Added on 2020-07-22
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Strategic Social Media planand participating in socialmedia engagement anddiscussion.
Table of ContentsINTRODUCTION...........................................................................................................................1Lesson 1...........................................................................................................................................1Social media strategy..............................................................................................................1Lesson 2...........................................................................................................................................2Three Key uses of social media..............................................................................................2Goals and SMART objectives................................................................................................3Determining the Outcomes.....................................................................................................4Mindmap.................................................................................................................................4Lesson 3...........................................................................................................................................51) Social Profile of Coca Cola................................................................................................52) Show casing brand image...................................................................................................6Lesson 4...........................................................................................................................................6Content strategy......................................................................................................................6Lesson 5...........................................................................................................................................7Analysis table for Coca Cola..................................................................................................7Lesson 6...........................................................................................................................................8Social Media Policy................................................................................................................8Lesson 7...........................................................................................................................................9List of various social media metrics and tools.......................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is the blood and soul of an organisation. This helps a company to promote itsbusiness on a higher level. With the technical advancement, the trend of digital marketing hasgrown to a greater extent. For this report, we have taken Coca-Cola as the company for thecontext (Hudson and et.al., 2015). This report will involve the social media strategy of the firmand its benefits. Besides this, the brand projection and various conversation are been taken intothe consideration. A mind map of the cited brand is been drawn to get a better understanding ofthe social media strategy of the brand. Apart from this, the key points of the social media policyof the company have been taken into consideration (Turban and et.al., 2017).Lesson 1Social media strategyIn the present era, the social media marketing is very important for the promotion of thebrand in the company. Coca-Cola being a global brand, has to take into the consideration thevarious sort of the social media platform to promote and launch its new products in the marketand attract large number of customers. On Facebook, the official page of Coca-Cola has morethan 93 million fans. Besides this, as Coca-Cola don't have any specific store or outlet of its own,the social media marketing team is not required to run a campaign to attract its customers to thestore. Even the page gets rarely any update. Apart from this, various products of Coca-Cola likeCoca-Cola Zero and Diet Coke has around 2.5 million and 6.8 million fans on their respectiveFacebook fan page (Thompson and et.al., 2014). This shows the extreme brand loyalty of thecustomers towards the brand. Besides this, on Twitter, brand's main feed has about more than3.11 million followers making it the most active beverage brand in the social media marketing.Any query or the feedback by the customers is been managed by the @mention tag on nitsTwitter feed. The Diet Coke page adopted the different approach and uses the platform to tweetabout the marketing messages and asking questions to its customers. Thus, this shows a bettercustomer engagement of the Coca-Cola as a brand. This strategy framework helps the companyto meet the required targeted goals in a better way to meet the requirements of the company. Itleads to the better management of various resources and execute the market plans in a better way(Ashley and Tuten, 2015).1
'Share a Coke' campaignThis was the most successful and social media marketing strategy plan that has beenadopted by a beverage company till date. In this, the company swapped the brand logo withcustomer’s name. It increased the company's sales on global level and about 110,000 fans used'#share a coke' on various social media platforms (Killian and McManus, 2015).Lesson 2Three Key uses of social mediaThe social media have various key uses related to the marketing of a brand. The threemajor uses are as follows: 2Illustration 1: Coca-Cola on Social mediaSource: (Pintrest, 2017)
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