Social networking Assignment PDF

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Social networking
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Contents
Introduction.................................................................................................................................................3
Research and analysis..................................................................................................................................3
Coca-cola Company.................................................................................................................................3
Analysis of the Coca-Cola zero brand..................................................................................................4
Analysis of Dasani water on facebook.................................................................................................5
Starbucks Company.................................................................................................................................8
Analysis of Starbuck beverage on Facebook........................................................................................9
Evaluation..................................................................................................................................................11
Recommendation......................................................................................................................................12
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

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Introduction
Social networking platforms are online platform where companies and individuals use to
build social relationship with friends, family, classmates, customers, and clients.[ CITATION
Ans18 \l 1033 ] In our case here, we will be researching how two companies that is Coca-Cola
Company and Starbucks Company has been utilizing the program to promote their brands.
[ CITATION Ash15 \l 1033 ] The purpose of the social network is to increase brand awareness,
mostly using a social media platform. These platforms also help in building brand equity,
building brand loyalty, and making sure that the company is staying on top of the mind of the
customers.[ CITATION Lam16 \l 1033 ] Coca-cola Company promotes two of its important and
most earning brands which are soft drinks and water. The soft drinks include coca cola, fanta,
blackcurrant, diet coke, minute maid, etc. Starbucks is a worldwide company that produces
coffee and tea.[ CITATION Kum16 \l 1033 ] This is one of the most selling products of the
Starbucks Company. The two companies utilize social network platforms to advertise their
product and also create a relationship with their clients and customers. These platforms have
made the companies popular all over the globe hence marketing the product.[ CITATION Gon17 \l
1033 ] Though not everyone has access to the internet, majority of the consumer’s especially the
current generation has access to the internet and they form the basis for the market of the
companies produce. This paper aim is to analyze and research how the two companies, Coca-
Cola and Starbuck have utilized the networking platform to launch campaign and promote their
brands.[ CITATION Kum16 \l 1033 ]
Research and analysis
Coca-cola Company
Face book is one of the common social networking platforms that Coca-Cola Company
uses. Facebook is a giant social networking website that allows individual and companies to
chart, drop comments, post pictures as well as post videos.[ CITATION Gup18 \l 1033 ] The
company has utilized this social media in making relation to its customers and clients. In the
recent post of the company, it has posted a group of individual drinking coke that switches to
normal Coca-Cola and coke zero.[ CITATION Gon17 \l 1033 ] The advert has gained popularity,
and Facebook users have dropped a comment on the product that the company is launching, the

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coke zero. This product has both the normal Coca-Cola taste and has no sugar content. The
product is to cater for a patient who is hepatitis and has a high level of sugar, hence the post was
describing that the company gives their user a variety of products to cater to every group.
[ CITATION Lam16 \l 1033 ] Coca-cola Company has attracted more than 63 million fans on its
page. This shows that every post coca cola post is viewed to a minimum of 56 million fans.
[ CITATION Mar16 \l 1033 ] The main aim of the company’s page is not to drive its customers to
the shop, but it’s to raise awareness of its brand campaign in which it has accomplished for
years. [ CITATION Zhe15 \l 1033 ]`
From the image above, it shows that after Coca-Cola launched Coca-Cola Zero drinks, it used
the Facebook platform to create awareness of the product.