This presentation discusses the advantages, disadvantages, and importance of social media in the workplace. It also provides insights into the social media policy of Sunshine 100 and its implementation plan.
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Social media policy of Sunshine 100
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Advantage of social media •Managing the revenue and reducing the marketing expenses of the organisation (Laroche, Habibi and Richard 2013). •Developing the brand image (Leonardi, Huysman and Steinfield 2013). •Maximising the customers through attractions (He, Zha and Li 2013).
Disadvantages of social media •Erect complexities in the process of marketing (Taneja and Toombs 2014). •Increase the additional expenses (Siddiqui, S. and Singh 2016). •Damaging the brand image (Georgescu and Popescul 2015)
Importance of social media in workplace •Social media is used as a stress buster (Dreher 2014) •Making professional connections (Charoensukmongkol 2014). •Develop personal relationship with the colleagues (Parveen, Jaafar and Ainin 2015)
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Social media policy •Usage of social media •Use of social media for personal benefit •Courtesy
Conclusion •It can be concluded that the role of the social media is highly important for the Sunshine 100 Company in order to maximise their market capitalisation in the international market. •Social media plays a pivotal role and this memo tries to point out the role of the different aspects of social media policy that the Director of the Social Media department creates in order to bring more efficacy into the process
Communication Plan of Sunshine 100 ActivityProcess Timing1 day after the official meeting with the CEO AudienceEmployees Executives Operation managers Board of Directors SenderHead of the Social media department Key messageImplementation of social media Traits and attributes of social media policy Purpose of the implementation Desired outcomeProfessional courtesy Abiding the social media policy Increase the customers Develop efficiency in workplace MediumSocial media Online portal of the company Direct interaction through meeting MaterialsDifferent mode of training Professional approach to the customers Professional conversation through social media FrequencyWithin the working hour only
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Reference •Alexander, D.E., 2014. Social media in disaster risk reduction and crisis management.Science and engineering ethics,vol. 20, no. 3, pp.717-733. •Charoensukmongkol, P., 2014. Effects of support and job demands on social media use and work outcomes.Computers in Human Behavior,vol.36, pp.340-349. •Dreher, S., 2014. Social media and the world of work: A strategic approach to employees’ participation in social media.Corporate Communications: An International Journal,vol.19, no. 4, pp.344-356. •Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and communication for business environment.Procedia Economics and Finance,vol.20, pp.277-282. •He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza industry.International Journal of Information Management,vol.33, no. 3, pp.464-472. •Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,vol.33,no. 1, pp.76-82. •Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer-Mediated Communication,vol.19, no. 1, pp.1-19. •Niedermeier, K.E., Wang, E. and Zhang, X., 2016. The use of social media among business-to-business sales professionals in China: how social media helps create and solidify guanxi relationships between sales professionals and customers.Journal of Research in Interactive Marketing,vol.10, no. 1, pp.33-49. •Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational performance: Reflections of Malaysian social media managers.Telematics and Informatics,vol.32, no. 1, pp.67-78. •Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects.International Journal of Computer Applications Technology and Research,vol.5, no. 2, pp.071-075. •Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing.Academy of marketing studies journal,vol.18,no. 1, p.249. •Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,vol.67, no. 6, pp.1201-1208.