Social Media Policy of Sunshine 100
VerifiedAdded on 2023/04/21
|9
|891
|268
Presentation
AI Summary
This presentation discusses the advantages, disadvantages, and importance of social media in the workplace. It also provides insights into the social media policy of Sunshine 100 and its implementation plan.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Social media policy of Sunshine 100
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Advantage of social media
• Managing the revenue and reducing the
marketing expenses of the organisation
(Laroche, Habibi and Richard 2013).
• Developing the brand image (Leonardi,
Huysman and Steinfield 2013).
• Maximising the customers through attractions
(He, Zha and Li 2013).
• Managing the revenue and reducing the
marketing expenses of the organisation
(Laroche, Habibi and Richard 2013).
• Developing the brand image (Leonardi,
Huysman and Steinfield 2013).
• Maximising the customers through attractions
(He, Zha and Li 2013).
Disadvantages of social media
• Erect complexities in the process of marketing
(Taneja and Toombs 2014).
• Increase the additional expenses (Siddiqui, S.
and Singh 2016).
• Damaging the brand image (Georgescu and
Popescul 2015)
• Erect complexities in the process of marketing
(Taneja and Toombs 2014).
• Increase the additional expenses (Siddiqui, S.
and Singh 2016).
• Damaging the brand image (Georgescu and
Popescul 2015)
Importance of social media in workplace
• Social media is used as a stress buster (Dreher
2014)
• Making professional connections
(Charoensukmongkol 2014).
• Develop personal relationship with the
colleagues (Parveen, Jaafar and Ainin 2015)
• Social media is used as a stress buster (Dreher
2014)
• Making professional connections
(Charoensukmongkol 2014).
• Develop personal relationship with the
colleagues (Parveen, Jaafar and Ainin 2015)
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Social media policy
• Usage of social media
• Use of social media for personal benefit
• Courtesy
• Usage of social media
• Use of social media for personal benefit
• Courtesy
Conclusion
• It can be concluded that the role of the social
media is highly important for the Sunshine 100
Company in order to maximise their market
capitalisation in the international market.
• Social media plays a pivotal role and this memo
tries to point out the role of the different
aspects of social media policy that the Director
of the Social Media department creates in
order to bring more efficacy into the process
• It can be concluded that the role of the social
media is highly important for the Sunshine 100
Company in order to maximise their market
capitalisation in the international market.
• Social media plays a pivotal role and this memo
tries to point out the role of the different
aspects of social media policy that the Director
of the Social Media department creates in
order to bring more efficacy into the process
Communication Plan of Sunshine 100
Activity Process
Timing 1 day after the official meeting with the CEO
Audience Employees
Executives
Operation managers
Board of Directors
Sender Head of the Social media department
Key message Implementation of social media
Traits and attributes of social media policy
Purpose of the implementation
Desired outcome Professional courtesy
Abiding the social media policy
Increase the customers
Develop efficiency in workplace
Medium Social media
Online portal of the company
Direct interaction through meeting
Materials Different mode of training
Professional approach to the customers
Professional conversation through social media
Frequency Within the working hour only
Activity Process
Timing 1 day after the official meeting with the CEO
Audience Employees
Executives
Operation managers
Board of Directors
Sender Head of the Social media department
Key message Implementation of social media
Traits and attributes of social media policy
Purpose of the implementation
Desired outcome Professional courtesy
Abiding the social media policy
Increase the customers
Develop efficiency in workplace
Medium Social media
Online portal of the company
Direct interaction through meeting
Materials Different mode of training
Professional approach to the customers
Professional conversation through social media
Frequency Within the working hour only
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Reference
• Alexander, D.E., 2014. Social media in disaster risk reduction and crisis management. Science and engineering ethics, vol.
20, no. 3, pp.717-733.
• Charoensukmongkol, P., 2014. Effects of support and job demands on social media use and work outcomes. Computers in
Human Behavior, vol. 36, pp.340-349.
• Dreher, S., 2014. Social media and the world of work: A strategic approach to employees’ participation in social
media. Corporate Communications: An International Journal, vol. 19, no. 4, pp.344-356.
• Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and communication for business
environment. Procedia Economics and Finance, vol. 20, pp.277-282.
• He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza
industry. International Journal of Information Management, vol. 33, no. 3, pp.464-472.
• Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by
social media?. International Journal of Information Management, vol. 33, no. 1, pp.76-82.
• Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the
study of social technologies in organizations. Journal of Computer-Mediated Communication, vol. 19, no. 1, pp.1-19.
• Niedermeier, K.E., Wang, E. and Zhang, X., 2016. The use of social media among business-to-business sales professionals in
China: how social media helps create and solidify guanxi relationships between sales professionals and customers. Journal
of Research in Interactive Marketing, vol. 10, no. 1, pp.33-49.
• Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational performance: Reflections of Malaysian
social media managers. Telematics and Informatics, vol. 32, no. 1, pp.67-78.
• Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects. International Journal of
Computer Applications Technology and Research, vol. 5, no. 2, pp.071-075.
• Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and sustainability the impact of
social media on small business marketing. Academy of marketing studies journal, vol. 18, no. 1, p.249.
• Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship
performance: A capabilities-based examination of social CRM. Journal of Business Research, vol. 67, no. 6, pp.1201-1208.
• Alexander, D.E., 2014. Social media in disaster risk reduction and crisis management. Science and engineering ethics, vol.
20, no. 3, pp.717-733.
• Charoensukmongkol, P., 2014. Effects of support and job demands on social media use and work outcomes. Computers in
Human Behavior, vol. 36, pp.340-349.
• Dreher, S., 2014. Social media and the world of work: A strategic approach to employees’ participation in social
media. Corporate Communications: An International Journal, vol. 19, no. 4, pp.344-356.
• Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and communication for business
environment. Procedia Economics and Finance, vol. 20, pp.277-282.
• He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza
industry. International Journal of Information Management, vol. 33, no. 3, pp.464-472.
• Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by
social media?. International Journal of Information Management, vol. 33, no. 1, pp.76-82.
• Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the
study of social technologies in organizations. Journal of Computer-Mediated Communication, vol. 19, no. 1, pp.1-19.
• Niedermeier, K.E., Wang, E. and Zhang, X., 2016. The use of social media among business-to-business sales professionals in
China: how social media helps create and solidify guanxi relationships between sales professionals and customers. Journal
of Research in Interactive Marketing, vol. 10, no. 1, pp.33-49.
• Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational performance: Reflections of Malaysian
social media managers. Telematics and Informatics, vol. 32, no. 1, pp.67-78.
• Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects. International Journal of
Computer Applications Technology and Research, vol. 5, no. 2, pp.071-075.
• Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and sustainability the impact of
social media on small business marketing. Academy of marketing studies journal, vol. 18, no. 1, p.249.
• Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship
performance: A capabilities-based examination of social CRM. Journal of Business Research, vol. 67, no. 6, pp.1201-1208.
1 out of 9
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.