Use of Social Media in Promotion: Impact Analysis and Marketing Strategies for ASOS

BMM3103 Project

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
4.Aim...........................................................................................................................................4
5. Objectives................................................................................................................................4
6. How objectives will be achieved.............................................................................................4
7. Time scale................................................................................................................................5
8. Brief background of topic ......................................................................................................5
9. Background searching in detail................................................................................................5
10. Marketing Strategy or market entry strategy.........................................................................7
11. Impact analysis of social media in promotion.......................................................................8
12. Constraints...........................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Social media is mainly used as a tool for promoting the business which helps in attracting
large number of consumers for purchasing the products and services. ASOS is mainly recognized
as the online retailing company which is Selling wide range of fashion products including the
footwear, accessories and beauty products. It is mainly Selling wide range of branded products as
for attracting the wide consumers for purchasing the products while operating in the dynamic
market. Using social media for marketing the business mainly helps in attaining objectives as by
using various apps which helps in building brand image which results in ever-increasing the sales
of the products being manufactured by the company. The main importance of using social media
as it helps in building relations by increasing the business visibility with connecting wide number
of audiences with using this tool in marketing the business. This project mainly provide details
about the topic the use of social media in promotion. With making the aim, objectives, defining
the achievements of objectives, making time scale. Also, briefly defining the topic. Further,
using the marketing strategies for marketing the company. Analysing the impact of the
environment. Lastly defining the constraints of the project.
MAIN BODY
4.Aim
Aim: The aim of this report is to develop deep understanding about the use of social media in
promoting company.
5. Objectives
Objectives:
 To provide deep understanding about the impact of using social media.
 To analyse the concept of social media.
 To analyse the marketing strategies used for promoting the company.
 To explain the importance of social media in promoting business.
6. How objectives will be achieved.
The above objectives would be attained through conducting the detailed analysis and
identifying impact of social media through best market research. Furthermore, it would be
attained through collecting the required resources from various sources that will help in
attainment do various objectives in well define manner (Alfawaire and Atan, 2021). Moreover, it
would also be done through collecting the collective opinions for other people in from of