Social Media2 Question One. There are various advantages of easily obtainable information. To begin with, we have convenience. People love accessing what they need easily without much struggle regardless of place or time (Graham & Dutton, 2019). For instance, it may be wonderful and convenient for people to listen to the latest music on the hit charts, keep up with discussions with friends at any time on Facebook, as well as capture the most interesting pictures or clips on Instagram. Secondly, we have multitasking. Easily obtainable information allows people to do other things concurrently without having to miss on important tasks. For instance, one can access specific set of news on Facebook as well as send pictures to friends on Snapchat at the same time. On the disadvantages, easily obtainable information can raise an issue when confidential, sensitive, or critical data is made available to unauthorized parties. For instance, when medical records are posted on Facebook, unauthorized parties can use records for the wrong purposes hence harming the patient. Secondly, such information defies the social norm of distributing or circulating information through the assigned means or channels in the proper way (Feather, 2013). For instance, information such as the loss of loved ones should not be made available to every reader on Facebook, Instagram or snapchat but only family members. Question Two. Social media has various advantages. To begin with, social media increases the brand awareness of a business. For instance, Facebook’s large social media network may be useful in increasing aa business’s online presence hence gaining exposure to potential clients (Goyal, 2016). Secondly, social media strengthens the relationship between potential customers and
Social Media3 businesses. For instance, Instagram has a more engaged audience than other platforms and this may highly increase engagement with brands. On the disadvantages, social media may fail to reach specific audiences. For instance, Snapchat users are averaged to be under 34 years and about 45% of the total users are between the age bracket of 18 to 24 years (Procek, 2019). This means only around 11% of digital platform users are reached. Secondly, social media can be used by specific parties to tarnish the reputation of a business or person majorly on untrue allegations. For instance, on Facebook, negative claims and allegations may circulate very quickly hence harming the reputation of a business or person. Question Three. To begin with, by knowing the advantages and disadvantages, I might be able to understand how to increase the awareness of my business. Increasing business awareness through Instagram or Facebook may help attract potential clients, which translates to increased revenue. Secondly, I might able to understand how to use the best platform to engage my audience hence getting the best feedback on my services or products. For instance, through Instagram, I may be able to get feedback that would help me understand what direction to take in regards to scaling up the business or changing the structure of the business. Lastly, I might be able to understand the right information to post on the social media platforms such as Facebook or Instagram hence avoiding various allegations that may affect the reputation of my career. Question Four. To begin with, information may be outdated. Publishing dates for current topics are usually very important and therefore, outdated information may be misleading (Borah & Xiao,
Social Media4 2018). For instance, if a particular outdated business-oriented information is posted on Facebook, a business may end up making changes unknowingly hence leading to losses as well as the diversion from goals. Secondly, the information may be unaccountable. Particularly on Facebook, unaccountable information may bring negative consequences to a person if the posted information is deemed as an allegation. Lastly, the information may be unreliable. For instance, people love sharing unreliable information on Instagram so as to get the likes, however, the information may create a negative perception about the person posting the information and therefore, people may disregard what is posted on the social media platforms (Vergeer, 2018).
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Social Media5 References Borah, P., & Xiao, X. (2018). The importance of ‘likes’: The interplay of message framing, source, and social endorsement on credibility perceptions of health information on Facebook.Journal of health communication,23(4), 399-411. Feather, J. (2013).The information society: A study of continuity and change. Facet publishing. Goyal, S. (2016). Competitive advantages through Facebook.ACADEMICIA: An International Multidisciplinary Research Journal,6(4), 222-227. Graham, M., & Dutton, W. H. (Eds.). (2019).Society and the internet: How networks of information and communication are changing our lives. Oxford University Press. Procek, K. (2019).The pros and cons of using Snapchat for business. Retrieved from https://cooksoncommunications.com/the-pros-and-cons-of-using-snapchat-for- business/ Vergeer, M. (2018). Incorrect, fake, and false. Journalists' perceived online source credibility and verification behavior.Observatorio (OBS*),12(1), 37-52.