Social Media Marketing Campaign

Running head: SOCIAL MEDIA MARKETING 1
Social Media Marketing Campaign
Name
Institution

SOCIAL MEDIA MARKETING 2
Executive summary
Marketing is a crucial part of any business. Whereas many businesses have superior
products, inferior products continue to sell much faster due to marketing strategies developed by
the inferior brand marketers. Social media is the new frontier in marketing products and services.
With over one third of the world population online, social media is now a marketing alternative
to mainstream media marketing. Apart from being cheaper, social media marketing can easily
reach specific target users. It would be extremely beneficial for your organization to consider
social media marketing in selling your product. The future of marketing is social media
marketing.
Introduction
Social media marketing is the use of social media avenues to reach out to existing and
prospective clients. Social media platforms have allowed businesses to have faster and more
meaningful communication with clients hence they are able to give better services to a target
market (Berthon, Pitt, Plangger, & Shapiro, 2012). By creating a strategic marketing campaign
on social media platforms like Facebook, Twitter, Instagram and Snapchat, you can relay
relevant information to a targeted audience and influence their perspective towards your political
campaign, business, products or services.
The need for businesses to leverage on social media platforms has become more
imminent following the staggering statistics of internet and social media users. The estimated
number of internet users was 3.58 billion as of December 2017. Facebook has over 2.23 billion
active users, Instagram has over 1 billion active users, Whatsapp has over 1.5 billion active users
and Twitter has over 336 million active users worldwide.

SOCIAL MEDIA MARKETING 3
The major advantage of social media marketing over mainstream marketing is the in-built
analytic capabilities of the platforms to analyze your marketing content in terms of relevance,
engagement, progress and success of the campaign (Kim & Ko, 2012). With real time feedback
from the analytical tools, one can constantly change their marketing strategy to suit their specific
target market. Needless to say, all this comes at a cheaper price than mainstream media
marketing.
Social media pages recommendations
I would recommend Facebook and Twitter social media platforms to kickstart our
marketing campaign. The two platforms have two major advantages over other social media
platforms.
Number of users
Facebook has over 2.23 billion active users while twitter has over 336 million active
users. This is a large market base that the company can tap and increase sales significantly
(Mangold, & Faulds, 2009).
Analytical tools
Whereas Instagram and whatsapp has more users than Twitter, they do not have
analytical tools that one can use to evaluate progress of a marketing campaign. There is no
feedback on how the campaign is fairing on (Hoffman & Fodor, 2010).
Paid adverts
With Facebook and Twitter, you can pay for targeted adverts and build the demographics
of the kind of clientele you want (Michaelidou, Siamagka & Christodoulides, 2011).
How it works