Social Media Strategy for Costum Shoes Business: Target Audience, Platforms, SMART Goals, Content Planning

Unit 3 Planning-Activity 2
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Contents
Target audience for costum shoes..........................................................................................3
Selecting social media platforms...........................................................................................3
Research on the similar enterprise using social media...........................................................4
SMART targets for social media page...................................................................................4
Measuring success of the social media pages........................................................................5
Content Planning....................................................................................................................5
Publishing Schedule...............................................................................................................6
Keyword strategy...................................................................................................................6
REFERENCES...........................................................................................................................7
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Target audience for costum shoes
On the basis of analysis, the business idea of costum shoes will be gaining more
popularity in the competitive marketplace. The target audience might be niche or broader
markets. Generally, it targets the serious athletes, business professionals and Fashionistas.
These are considered the target audience which are majorly attracts towards shoes business in
marketplace. In this way, it is a great opportunity for enterprise to enhance the business
performance of the business idea.
Selecting social media platforms
Social media is the most common inexpensive way for establishing a new business in
marketplace. It would be created a business page on the instagram, Facebook and Pinterests,
twitter where each & every pictures of items that customers might be interested, showing
their positive preference, experiences.
 Facebook- it create a profile with detailed about the clear profile, photo and contact
information. By using Facebook, it is daily informed the potential customers
regarding costum shoes and giving all necessary information, In this way, it keep to
update the demand of shoes in marketplace (Bruno, 2021). Based on the justification,
it supports the users to find the best options in costum shoes, checking all essential
information like price, quality, colours and so. In this way, it helps to meet the
business needs and fulfil all essential requirement for the consumers.
 Instagram- It is another social media platform that use appropriate hashtags so that it
helps for people to find the options of shoes. It supports to create a good idea to
maintain a style, and bring more follower. So, it can easily expected to find the right
information in proper manner. It has been justified that selection of instagram by
shoes brand because it provide the facility to tag anyone and checking the availability.
 Twitter – it is brilliant platform for sharing the detailed about the shoes because it is
so accurate. It ensured that if a person can share information from another one.
Therefore, it can easily recognise the brand of costum shoes more easily. On the other
hand, it has been justified that use twitter for finding a right information about costum
shoes.
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