Practical Skills Assessment Portfolio for BSc (Hons) Business Management BMP4004 Contemporary Issues in Marketing Assessment 2

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
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Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Marketing refers to the activity, set of institution and processes for communicating,
creating, delivering & exchanging the best offers. It targets the potential consumers
to fulfil all essential need or requirement of enterprise. It is selecting the NIKE
Company which provide the best quality of shoes in UK marketplace. This report will
discuss the fundamental aspect of campaign objectives, plan and consider different
communication channels such as Facebook, instagram, twitter and youtube.
Furthermore, it will show a personal reflection on the communication channel and
campaign plan.
Campaign objectives
 To increase the brand awareness among the potential consumers
 To increase 5% of sales by using Campaign plan
 To enhance the performance of business and increase a demand of Shoes
within 2- months.
Measurement of success
On the basis of Campaign objectives, it has been considered the important
measurement in terms of success (Kartajaya, Setiawan and Kotler, 2021). The Nike
firm is always consider the measurement of success while promoting their product
such as Shoes in marketplace. Here are identified the measurement of success.
 Compare the profit rate of Nike from 2020 to 2022
 Track or monitor the spending time on the brand awareness
 Discover the core values of innovation, invention in business level.
 Assume the rate of percentage of communication.
Campaign plan
Across all their communication channels, Nike’s focus on the marketing strategy,
stayed consistent since their founding (de Almeida Carlos, 2019). At that time, it can
be used the campaign plan which plays an important role to promote the advantages
& benefits. Promoting the categories of shoes and attract large number of population
across the global world.