Role of Social Media in Workplace Communication: L'Oreal Case Study

Running Head: SOCIAL MEDIA 0
Loreal
Business communication (assessment 2)

SOCIAL MEDIA 1
Contents
Introduction...........................................................................................................................................3
Concept of social media........................................................................................................................3
Role of social media in the workplace for communication....................................................................4
Role of social media in L’Oreal.............................................................................................................5
Recommendations.................................................................................................................................6
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

SOCIAL MEDIA 2
Introduction
Social media is an essential tool in order to make the communication effective and faster. In
today’s fast changing and complex business environment, several changes occur quickly.
Therefore, it is required by the organizations to implement those strategies that help in fast
transferring of information, ideas, and knowledge. Communication through digital
technology helps the organization in taking fast decision. Whenever organizations are
required to take fast decision, social media is quite helpful. In addition to faster decision-
making, social media also help in conveying the several information’s and changes that are
going on. Social media also ensure the internal transferring of information regarding the
organizations policies, rules, and regulations to the newly employed employees (Cardon &
Marshall, 2015). For completing the task, L’Oreal organization is chosen. L’Oreal is one of
the most reputed cosmetic brands that are operating across different parts of the world.
Besides, this also, company faces several issues due to the use of social media sites at
workplace. However, in order to address the issue, recommendations are presented in the
report. Recommendations are provided to address the issue that can occur by using social
media sites (Forsgren & Byström, 2018).
Concept of social media
A computer based technology that helps in facilitating the sharing of knowledge, information,
and ideas. It also helps in building the network among various people. It offers various
communication advantages and sharing of contents (videos, photos) and personal
information. The user of social media engages through tablet, computer or smartphone, web
application or web based software. As per Ashley & Tuten, (2015), social media is the most
popular communication tool that is used by today’s business organizations for
communication. In recent time, every organization uses the social media but only some of the
organizations are able to get the productivity by making effective use of social media.
However, among those successful organizations, L’Oreal is one such organization that
effectively uses the social media. It truly understands the importance of social media in the
workplace for communication purpose (Leftheriotis & Giannakos, 2014). Whenever any
employee comes in the organization, he or she is not aware of the organization rule, policies
or people. Therefore, in this case social media is of great importance. It is also not possible
for big organizations to take the personal meeting with every newly employed employee. In