Effectiveness of Modern Technologies and Social Media in the Workplace

Digital Business Management 1
Contents
Introduction......................................................................................................................................2
Effectiveness of modern technologies.............................................................................................2
Web-conferencing........................................................................................................................2
Cloud storage...............................................................................................................................3
Social media in the workplace.........................................................................................................3
Facebook for marketing...............................................................................................................4
Facebook for informational gathering..........................................................................................4
Facebook for communication.......................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Digital Business Management 2
Introduction
For a large part of things, technology forms the essence of growth for several industries and
organizations within. Technology within organizations can be observed in numerous business
functions. It is imperative for businesses to adapt to recent technology in order to sustain the
competition and cater to new age customer needs. Technology is also essential for ensuring
employee satisfaction and retention in the longer run (Guffey & Loewy, 2016). This report
highlights upon the effectiveness of modern technologies that drive organizations today. Social
media plays a significant role in marketing and communication of businesses today. Facebook as
specifically gained immense traction over the last few years as an extensive tool that can be used
for marketing, communicating and gathering information. The effectiveness and efficiency of
these tools is also detailed within the report.
Effectiveness of modern technologies
Modern techniques that are used within organizations today have largely optimized several
business processes (Cardon, 2014). These technologies have saved time and improved overall
outputs by organization. The two prominent technologies used by a large number of
organizations are web-conferencing and cloud storage.
Web-conferencing
Web conferencing is the process of real time sharing of computer screens, individual applications
or any web based content among two or more computers located at different locations. Web
conferencing is widely used to share information and communicate with people available at
remote locations with the help of internet (Harris et. al., 2015). The advent of globalization has
given rise to global working teams that are spread across the globe. Web conferencing makes it
easy for such distantly located teams to communicate with each other and share information in
real time. Web conferencing has the ability to connect several stakeholders of the firm which
may or may not be present at the same physical location.
There are several leading providers of web conferencing. Cisco’s WebEx and Zoho Meeting are
top players in the business. Both the providers can be used to host online events and connect with