Advantages and Disadvantages of Using Social Network in Business

Business Research
Advantages and Disadvantages of Using Social Network in Business

Individual Learning reflection
Usefulness of learning experience
Reflection writing is writing about own experiences and learning gained whole taking up the
course and during the process of learning. I got to learn the basics of research and how to
develop research problems to conclude it with a solid reasoning. The research is conducted
on the ‘Advantages and disadvantages of using social networks in business and it is seen
that I have not only learned about the topic but also about the process of research, methods
of research, data collection and different sources and how to analyse that data for better
understanding.
Social media have become a part of business in present times and it is involved in day to day
practices of the business (Hajli, 2014). Social media is not only used for promoting the
business but also for business communication, developing global marketing techniques, for
recruitment and selection, for gaining marketing insights and more (Tiago and Veríssimo,
2014). I have also learned that the new business models like Netflix uses social media in
order to establish itself among its target customers.
Ways to connect future with the learning process
The business research has made me learn a lot which I can use in future. The skill and
abilities which I have developed during the course of time can be used in future to improve
my grades in the course and for proving myself in the job. The qualities gained during
research process are team management, time management, and communication and inter
personal skills, confidence building, practical learning and more can be used in my personal
life in order to get more effective results than before. The research process is all about
finding out the solution to the research problems which we do in our lives almost daily. We
strive to get answers to all our questions which can solve our hurdles in life. This is how the
research can serve me in future.
The personal observations during the research
The happenings of the research involves the use of online and offline sources in order to
collect data. I heard many people saying that social media is a boon for their business while

on the other hand, some of them said, social media is nothing but a waste of time, money
and efforts. I saw a lot of videos which shows that social media is useful for the business. I
have also developed assignment 1 and 2 so that the findings can be gained on the research
problems. I have seen that the businesses of modern times uses social networks so that
they can promote themselves across a wide network around the globe.
I have observed that social networks in business acts as a catalyst and improves the
performance of the business. It provides a push to the business to perform well and better
than its competitors keeping the needs and demands of its customers in mind. This helps in
the customisation of products and services delivery to the customers and increases the
customer loyalty (Kane, 2015). This also develops business and makes it able to fight
competition with the available players in the market (Tiwari, 2012).
Usefulness of Business Research and Research learning process
The business research process includes the methods of data collection and analysis
(Saunders, Lewis and Thornhill, 2015). It involves practical implementations of these
methods (Eriksson and Kovalainen, 2015). I have learned about various data collection
methods and data analysis methods which can also be used by me in future in any company
data analysis. This business research has developed my learning by using all such techniques
which could increases the abilities of an individual. I have learned about many strategies and
techniques which helps in understanding the business scenario well. It developed my
analytical mind which allows me to calculate, analyse and then take any step. This will
benefit me for the whole life even in my personal and professional life.
The preparation of business research report includes understanding various techniques and
methods which are used to conduct the research (Sekaran and Bougie, 2016). I have learned
the different between qualitative and quantitative research and also came across the terms
like Sampling and types of sampling. I have never been through these methods or
techniques and only studied these methods in subjects but applying them practically over
here develops and improves my understanding. This can help me in entering into research
and development field later on.