The Impact of Social Network on Small and Medium Enterprise

The Impact of social
network on small and
medium enterprise

Table of Contents
Research topic: “The Impact of social network on small and medium enterprise”, A study on
Rowlinson Knitwear........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of topic...............................................................................................................1
Significance of the topic.........................................................................................................2
Purpose of the topic................................................................................................................2
Research aim..........................................................................................................................3
Research objectives................................................................................................................3
Research questions.................................................................................................................3
Literature review..............................................................................................................................3
To evaluate the concept, characteristics and importance of social networking function
performed in Rowlinson Knitwear.........................................................................................3
To assess the strategies, models and theories of social networking adopted by Rowlinson
Knitwear.................................................................................................................................5
To determine the impact, advantages and disadvantages of social networking on the
performance of Rowlinson Knitwear.....................................................................................6
Research method..............................................................................................................................8
Evaluation of research....................................................................................................................11
Interpretation..................................................................................................................................15
Conclusion and recommendation...................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Research topic: “The Impact of social network on small and medium
enterprise”, A study on Rowlinson Knitwear
INTRODUCTION
Background of topic
The concept of the social networking is tending to be related with the making use of the
internet -based use of the social media platforms in order to stay connected with friends, family,
or peers. The most popular social networking includes and comprises of the Facebook,
Instagram, and Twitter. Further, it has been seen and analysed that the marketers and business
organisation also tend to make use of the social networking sites for increasing brand recognition
as well as with the aim of leading and having the encouraging brand loyalty (Borah, Iqbal and
Akhtar, 2022). Further, it has been seen and analysed that the Social media networking can be
defined as having of the applications and use of the websites which are tend to be design in such
a way that enables people to communicate with others easily, share content quickly, efficiently as
well as in real time. Further, in present times the, social networking tends to reflects and presents
out the most commonly used communication tool and it has also become an integral part of the
marketing strategies of business that provides an organisation with measurable results. Along
with this, it has been also seen and find out that with the help of social media networking the
small and medium sized organisation are also becoming able to effectively promoting their
products and services in the market and communicate their features to the customers which in
turn helps in attracting them towards the brand (Yeon and et. al., 2022). Further, a vital impact of
social network is being seen on small and medium sized company as it enables millions of
individuals to connect with one another and share their views and ideas and it provide a more
cost effective and better way to connect and interact with customers at global level. Beside this,
the making use and adoption of the social media networking tend to includes and comprises of
the use of various online as well as digital modes of communication that tend to help and ensures
an interrupted and smoother way of the communication and effective connection with customers.
Apart from this, the social networking also tends to supports and lead to the use of various
creative as well as many new and innovative promotion and the advertising tools that tend to also
leads and facilities a batter and improved level of the engagement with the consumers. It is
necessary for the small and medium sized organisation to have effective utilisation of the social
1

meal networking as it is necessary and vital to ensure better success and growth of an
organisation at international level and it also tend to supports a better contention and interaction
with the customer to the improved working performance and higher growth level. Further, the
organisation selected for current project is Rowlinson Knitwear Ltd. which tend to be a
manufactures of the apparels. Further, Rowlinson Knitwear Ltd is tending to engaged and having
the business operation of the producing the knitwear and school wear for school students and it
tend to conduct its business in the United Kingdom (Yousefi Akhijahani, 2022).
Significance of the topic
The current research topic is based on analysing the impact of the social network on small
and medium enterprise's working performance which tend to be significant and effective as it
current business environment having proper social media presence is vital and essential for all
business organisation. Further, the undertaking of current project is effective and vital as it tend
to supports and lead to an in-depth understanding about the role and impact of the social
networking in leading improved business performance and growth for the small and medium
sized enterprise. The selection of current project is significant as social working tend to supports
a cost and time efficient way of interaction and communicating with a larger number of
customers that tend to leads to and supports a higher business growth and sales level for a small
and medium sized firm (Akel and Candan, 2022). Beside this, the selection and making choice of
the current topic based on social network on small and medium enterprise's working performance
is also meeting the interest level of researcher and also supporting higher academic integrity and
performance level that is making it more rationale and significant. Along with this, undertaking
of current study would also lead and supports to the higher skill development as well as
improved knowledge creation therefore leading and supporting higher significant for both
researcher and small and medium sized organisation.
Purpose of the topic
The main purpose of the current project is to evaluate about the concept, key
characteristics as well as the importance of social networking function performed within
Rowlinson Knitwear. Beside this, the current study also tend to focus and aim at the assessing
about the strategies, models and theories of social networking adopted by Rowlinson Knitwear.
Finally, the purpose of the current project also includes and comprise of the determining the
impact, advantages and disadvantages of social networking on the performance of Rowlinson
2