Doc- Managing Successful Business Project Plan

Added on - 12 Nov 2020

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Managing Successful BusinessProject
ContentsINTRODUCTION......................................................................................................................3TASK 1......................................................................................................................................3P1: Aim and objectives of project..........................................................................................3P2: Project management plan which covers the aspect of cost, scope, time, quality,communication and risk.........................................................................................................4P3: Work breakdown structure and Gantt chart provide stages for completion....................6TASK 2......................................................................................................................................6P4: Small scale research by use of qualitative and quantitative methods..............................6TASK 3......................................................................................................................................9P5: Analysis of research by use of appropriate tools and techniques....................................9P6: Recommendation in context of research to draw valid conclusions..............................12TASK 4....................................................................................................................................13P7: Value of undertaking research to meet objectives.........................................................13CONCLUSION........................................................................................................................13REFERENCES.........................................................................................................................14
INTRODUCTIONDigital technology gives an adequate support to small or medium sized organisationto achieve competitive advantage and attain strong position in competitive market world.Digitalisation not only brings advantages to company but help employees in increasing theirefficiency level (Nicholas and Steyn, 2017). There are limited number of resources thusrequired to utilise them in an optimum manner and it can be possible though using advancedand digital technology. The present assignment is based on Rowlinson Knitwear, a UK small-sized company which deals in providing clothing products for particular segment which isstudents and corporate professionals. Due to this, the company has attained limited marketshare of United Kingdom. The project includes the management project plan, differentmethods of conducting research and recommendation to draw a valid conclusion from theinformation collected through research.TASK 1P1: Aim and objectives of projectThe main objective of project is to use digital technology in achieving growth andexpansion of Rowlinson Knitwear through providing quality products and services so as tomaximise the satisfaction level of targeted customers. Digital technology enhances thecapabilities of small business enterprise to reach their products and services into marketworld through using new and innovative tools and techniques. It will contribute more in theexpansion of business which help company in increasing their profit margin as well. Digitaltechnologies consist of various modern and advanced techniques and tools which bringsefficiency in the quality of work done by employees. Using MIS help company in storing allrelevant information about employees, targeted customers, stakeholders, competitors’strategies etc. which will further help them in making an effective decisions and suitableplans to bring beneficial result to company(Gareis, 2010). Digital technology also makecommunication easy in an organisation due to which the managers and employees can easilycommunicate with each other and get adequate support from them in achieving desired goalsand objectives within limited period of time. Therefore, it must say that digitalisation alwaysbring positive outcome to company if successfully implemented by the management of anorganisation.TOPIC: Impact of digital technology in expansion of small companiesBackground of project
It is essential requirement for every business organisation whether small, medium orlarge to adopt digital technology in their working procedure which help them in increasingtheir potential and capabilities to operate business more effectively. Small-sized companysuch as Rowlinson Knitwear mainly focuses on implementing such advanced technologywith an objective of expanding their area of operations so as to capture large market share.Nowadays digital technology has given more priority by companies as compared to theearlier time period. During research, there are many influencing factor which affects theirexpected outcomes due to which digital technology has been adopt in order to identify suchfactors and risk associated with research activities and accordingly tried to eliminate suchfactors in more effective and efficient manner(Wikström and et. al., 2010). Formulation ofplans and strategies regarding expansion of business for example using online technologywill help increasing their sales figure and generate huge revenues as it provides an option tothe customers to buy products without reaching physically to the store of company.Rowlinson Knitwear is small-sized company of UK which deals in manufacturing and sellingschool and corporate wear garments to the people of United Kingdom. As it operates businesswithin UK thus captures limited market share. Therefore, the management always looking outto expand their business to outside of the United Kingdom which can be possible throughusing Digital technology. Therefore, the management should require preparing a budget foradoption of digital technology so as to implement them more successfully.Aims:Use of digital technology in expansion of small business organisationObjectivesGrowth and expansion of business in marketEvaluation of effectiveness of digitalisationRequirement of business transformationResearch questions:Impact of digitalisation in growth and expansion of small business?How to use different tools and techniques of digitalisation?P2: Project management plan which covers the aspect of cost, scope, time, quality,communication and riskIt is very important especially for small and medium sized organisation to make aneffective future decisions and plans in order to achieve competitive advantage and attainstrong position in market for longer period of time(Crane and Matten, 2016). For this, the
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