Advantages and Disadvantages of Using Social Networks: In context of Woolworth supermarket, Australia

Running head: BUSINESS RESEARCH
To analyze the Advantages and Disadvantages of Using Social Networks: In context of Woolworth
supermarket, Australia"
Submitted by

BUSINESS RESEARCH 2
Table of Contents
Introduction......................................................................................................................................3
Project objective..............................................................................................................................3
Project Scope...................................................................................................................................4
Literature Review............................................................................................................................4
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

BUSINESS RESEARCH 3
Introduction
The social media includes the different web-based communication technology that could be used
by an organization to share the information and interact with others. In the recent business
situation, there is a wide range of social networks are used by companies to share the
information. These social networks could be Snapchat, Facebook, Pinterest, LinkedIn, Instagram,
WhatsApp, and Twitter. It is analyzed that approximately 46 billion people are implemented the
social networking system to communicate with other people and share their ideas and beliefs
through the web. It is evaluated that Facebook is a recognized social network because
approximately 1.86 million of customers uses this site at the global level. As per the existing
situation, it can be evaluated that high amount of individuals who uses social networking are
young people especially the student of college (He, et. al., 2015).
Social networking plays a significant role in the existing business scenario. A company can
persuade the bulk of customers and deal with the business operation by using the social network.
They can exercise the social networking system to create awareness regarding their products and
services among the bulk of consumers. Consequently, it could be beneficial to increase the
profitability of minimum time and cost. A literature review of this section contains the
discussion, reviews, and detail given by several authors on the research topic (Peppard, and
Ward, 2016). The topic of this research is to analyze the Advantages and Disadvantages of Using
Social Networks in context of Woolworth supermarket, Australia.
Project objective
The main aim of this research is to analyze the advantages and disadvantages of using the social
network in business in the context of Woolworth supermarket, Australia. Following objectives
are used to accomplish the main aim of this research:

BUSINESS RESEARCH 4
 To explore the meaning and concepts of social network
 To identify the advantages of using the social network in business: In the context of
Woolworth supermarket, Australia.
 To evaluate the disadvantages of using the social network in business: In the context of
Woolworth supermarket, Australia.
Project Scope
The scope of this project is very wide because social network topic is recently popular. The
literature review is analyzed from the number of blogs, articles, and journals written as it could
be beneficial for the reader to develop the depth understanding of uses of the social network in
business practices. This project is also beneficial for retailers because it provides knowledge
about the advantages of using the social network. It could be also significant for companies and
people who use the social network as it develops an understanding regarding disadvantages of
using a social network (Nadeem, et. al., 2015).
Literature Review
Introduction
These literature review parts aid the researcher to increase the knowledge about the practices of
social media in business. It also creates the knowledge regarding advantages of using social
networking in business. This section also provides understanding about disadvantages of using
social networking in business.
Meaning and concept of Social network in business
According to Turban et al. (2015), the social network is driving force in the existing business
scenario. It is buzzword which is exercised by a large number of the company to gain the
awareness regarding the business and to publicize it. Social network plays a significant role in