Social Networking Assignment Report

Student name
INSTITUTIONAL AFFILIATION(S)
PART B

PART B 1
GLOBALIZATION IMPACT ON BUSINESS COMMUNICATION
Introduction
The ability to communicate in the contemporary global environment has become very
challenging. Even though both the speaker and recipient share a similar tone, any
misunderstanding due to communication breakdown can create ethical and legal issues in
businesses (Matthews & Thakkar, 2012). It can also be noted that social networking has
made people more engaged and companies nowadays can easily promote or sell their
products through social media marketing. While communication flow has not been limited to
national boundaries, many companies face additional issues while operating in a globalized
work environment (Baruah, 2012).
Body
The process of networking and globalization are equally and tightly connected which
influences intercultural communication in a global firm. The new generations have further
made internet technologies complicated than ever before. This has created many people
working in diversified regions face additional issues even if they tend to communicate for
task fulfilment (Lebedko, 2014). Communication barriers in global firms generally arise
due to misunderstanding developed between parties regarding dialogues and difference in
work attitude and approach that create problem in the management of staff (Kaur, 2018).
Hence, Mba (2015) states that when employees and management face differences in
language, culture and ideas, issues are observed constantly and ultimately their common
misunderstandings risks entire business objectives.