Social Media As A Tool Of Communication

Student name
INSTITUTIONAL AFFILIATION(S)
PART A

PART A 1
GLOBALIZATION IMPACT ON BUSINESS COMMUNICATION
Source 1.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology-enabled connections: A micro-level study. International
Journal of Scientific and Research Publications, 2(5), 1-10.
With the advent of social media revolutions, social media sites such as Facebook, Twitter and
Skype and become omnipresent in organizational communication strategies. By presenting
such thoughts, Baruah, member of Department of Mass Communication, find that social
media have added many advantages to business communication by enabling information
sharing and development of knowledge among a diversified group of people in organizations.
His work can be compared with Szabo (2014) as both the papers find that online sharing of
information not only provides businesses with tools and techniques to communicate
effectively but also enhance communication skills among learners and business developers.
This paper is important for making further examination on the proposed business issue as it
shed light upon how online tools and information technology have mediated business
communication and what must be done by global firms to adapt to changing business needs.
Since social media have hight potential to shift an organization's social environment, the
author suggests using effective communication strategies at an interpersonal as well as at the
community level.

PART A 2
Source 2.
Innocents, E., Mabiza, J., & Ezeanyika, S. (2016). The Impact of Information and
Communication Technology (ICT) on Globalization. International Academic
Research Conference.
Globalization activities are various and mostly incorporates economic productivity, therefore,
inclusion if ICT have become apparent in the global firms as it reduces transaction costs as
well as makes communication process more effective. The above conference paper
documents about sectors that have capacities to adapt to digitization and globalization of data
and can comprehensively conduct daily business analysis. Particularly, the paper focus upon
African industries and past studies related to ICT to verify assumptions made on ICT as an
energizing aspect within collaborated societies. Alternatively, Matthews & Thakkar (2012)
argues that communication has enhanced relationship-building process between countries and
present an example of how South Korea and United States relationship has been built on a
rich history and operative communication. This paper can prove helpful in making research
on symbiotic linkage along with finding nexus between globalization and ICT. To achieve
business goals, business leaders can take references of this paper as it provides theoretical
methods and demonstrate how communication has turned out to be the nerve of globalization
Source 3.
Kaur, G. (2018). Role and Barriers to Cross-Cultural Communication in Business Firm.
Universal Review, 7(11), 538-546.
Globalization has opened new doors for people in a various manner and therefore,
organizations today seek ways to blend different working styles so that new idea generation
and the innovative problem-solving process is enabled within the workplace environment.

PART A 3
Kaur is an Assistant Professor in a university and has written many papers on business
communication. She claims that barriers to effective communication often hinder growth in
organizations and thus suggests business managers must provide employees with significant
training and exposure to different cultures so that communication challenges related blocks
can be diminished. At an international level, competitiveness and effectiveness in
communication process established with every stakeholder determine whether the business
will remain successful or not (Washington, Okoro, & Thomas, 2012). This paper will be
used in further research as it demonstrates blocks to effective cross-cultural communication
and how these barriers can be eliminated with communication strategies.
Source 4.
Lebedko, M. G. (2014). Globalization, Networking and Intercultural Communication.
Intercultural Communication Studies, 23(1), 28-41.
The above journal paper is published by ‘Intercultural Communication Studies'. The authors
find that since past few decades, social networking has changed standard norms of
communication dramatically. For instance, Facebook communication has replaced
communications made in a written format. Similarly, Baruah (2012) claims that at present,
people are hooked to various social media platforms so that they can keep an eye on world
affairs. In this sense, social media have emerged as a superset beyond traditional and social
communication. With such informative views, both the papers complement each other and
together illuminates this bibliography. To understand the effect of social networks in
multinational firms, the authors surveyed fifty-nine participants and asked them questions
regarding the purpose behind social networking. The results of the survey can be used by
business studies students who seek to learn about different categories of intercultural