Influence of Media on Policy Implementation and Service Users

This section discusses the influence of media on the implementation of a policy act and its impact on specific groups of service users. It explores how media influences attitudes and behavior in relation to social policy and how this influence affects the implementation of the act by organizations and practitioners. The section also evaluates the reliability of media information and its impact on service users.

Task 2 Portfolio

Portfolio section 3
In this section, you need to Evaluate the reliability of media information of the policy
issue you discussed in sections 1 and 2 and also the impact of this same policy issue on
specific groups of service users.
Also media influenced attitudes and behaviour in relation to social policy and how has
this influence affected the implementation of this Act by organisations and practitioners
Remember to maintain the same social care or health context you used in sections 1
and 2 (CI 1.3, 2.1, 4.2, M1) (SP 3.1, 3.2, 3.3, M3, D2)
i. Using two different organisations, explain the ways that media influences the
implementation of this Act (Use examples from the media linked with theory
on attitudes to show how this might be successful)
Equity Act 2010 is being followed by NHS at the time of conducting recruitment process in the
organization. All the employees of the company get an equal opportunity during the election process
of the stated firm. During interviews, the HR manager of the firm focuses on asking questions
regarding their background. Additionally, the working hours of the employees are same as per their
salaries. In opposition to this, St. Andrew’s hospital has also adopted the quality act, 2010 because the
firm renders equal opportunities to both men and women. Besides this, their organization does not
discriminate women on the basis of their personal life.
ii. How might individual beliefs impact positively and negatively on service users
when it comes to implementing this Act?
Individual beliefs put a positive impact on the service users when it comes to
implementing the equality act. When health a d social care organization follow all
principles and practices of Equality act 2010 such as gender reassignment, then service
providers get motivated and satisfied because they are able to enjoy equal facilities and
rights. Thus they perform their job and responsibility in an effective manner. It
ultimately results in increasing the satisfaction level of service users because
practitioners provides effective treatment and care services to them. It can be said that
equality act 2010 beneficial for practitioners as well as service users.

iii. How might individual behaviour impact positively and negatively on service
users when it comes to implementing this Act?
In health and social care sector, it is found that, people are getting aware of the health
and social care services. Earlier, they had no idea of these services but with the
changing time and technology, the organization are able to provide better services to
the patients. In addition to this, corrective measures taken by the government of UK
also helped the public to get good knowledge with reference to theses services. This
has resulted in changing the attitude of people towards these services. Now, they are
taking initiatives and taking part in the government services and policies. Change in
local perspective has also changed at global level. With the passage of time, it is found
that people are taking these things positively. In context to this, countries like India
and Bangladesh are much more aware of the social and health care services. For an
instance, it is seen that, in India having a life insurance policy is mandatory during the
birth of a child. However, in UK also seen a positive change towards the issues in
health and social care sector (Rogaly and Taylor, 2016).
To achieve SP M3 your discussion will need to follow a recognised structure that shows a logical and
coherent development of the concepts in your analysis and evaluation.
To achieve CI M1 you must demonstrate that you have considered attitude formation
and attitude change and how the presentation of information in the media influences this
when making your evaluation

To achieve SP D2 you will be able to autonomy/independence is demonstrated – your work will
show that you have not been heavily reliant on support and guidance from your tutor(s) or others in
producing the assignment. This will particularly be reflected in your discussion in that your
recommendations need to directly relate to potential policy problems for service users and provide
solutions
Portfolio Section 4
Research into different perspectives on a social policy relating to health and
social care (CI 3.1, 3.3, 4.1, M3, D2) (SP 4.1, 4.2,)
This section of the portfolio requires you to explore/research a social policy in health
and social care that you described in Section 1, in more depth. In your research you are
to focus on reliable sources of information.
Present your work in of a written investigation, analysis and evaluation using the
headings below.
Introduction
This is an introduction to The Equality Act 2010-local and national perspective
This is equality act which was formulated with a motive to eliminate the
discrimination in different terms. In addition to this, the objective of this act is to
strengthen the each and every section of the society. There are nine protective
characteristic of this act are stated below
Disability
Age
Gender reassignment

Marriage and civil partnership
Pregnancy and maternity
Race
Religion or belief
Sexual orientation

Sources of information
Discuss the range of sources that you used to research the issue in this section. These
need to be reliable sources of information and you are asked to explain why you
consider them reliable.
In UK, there is huge development is seen in the health and social care policy.
However, the government of UK has a major focus ion the development of social
and health services. The government has made certain laws and regulations with
reference to the health and social services such as health and social care act 2008
and 2009. These acts are used by an individual but also in the organization. With the
help of these acts, the people are taking participate in the free camps organized by
the UK government. This has resulted in creating a sense of security among the
individuals. For an instance, now people of UK are hiring nurses for their old
parents for the proper care. In addition to this, they also provide care to their
children which has remain useful for the future perspectives
Interpretation of Results
In this section you are to present your findings and analyse as required to meet the

assessment criteria. You need to:
 consider a range of perspectives about the Act and consider these over a period
of time
 analyse the factors that have influenced the development of different
perspectives and how these have changed over a period of time
 assess the relevance of your findings to health and social care practice locally
 analyse the extent to which local attitudes reflect those found at a national level.
n health and social care sector, it is found that, people are getting aware of the health
and social care services. Earlier, they had no idea of these services but with the
changing time and technology, the organization are able to provide better services to
the patients. In addition to this, corrective measures taken by the government of UK
also helped the public to get good knowledge with reference to theses services. This
has resulted in changing the attitude of people towards these services. Now, they are
taking initiatives and taking part in the government services and policies. Change in
local perspective has also changed at global level. With the passage of time, it is
found that people are taking these things positively. In context to this, countries like
India and Bangladesh are much more aware of the social and health care services.
For an instance, it is seen that, in India having a life insurance policy is mandatory
during the birth of a child. However, in UK also seen a positive change towards the
issues in health and social care sector
Conclusion
In this section you need to use the findings from your research and draw it together
into some conclusions.
it can be concluded that health and social sector plays an essential role in the
development of society. The health of an individual is necessary where it is the duty
of an individual to adopt the health measures. This document has provided an
assistnace to analyse the importance of this sector for the well being of an
individual.
Bibliography
Include a list of all sources used in this section using the Harvard Referencing System.

Axinn, J. and Stern, M.J., 2011. Social welfare: A history of the American response
to need. Pearson Higher Ed.
Cini, M. and Borragán, N.P.S., 2016. European union politics. Oxford University
Press.
Coreil, J. ed., 2010. Social and behavioral foundations of public health. SAGE
Publications Inc.
Daly, M., 2011. What adult worker model? A critical look at recent social policy
reform in Europe from a gender and family perspective. Social politics:
international studies in gender, state & society, 18(1), pp.1-23.
Denzin, N.K. and Lincoln, Y.S., 2011. The SAGE handbook of qualitative research.
Sage.
Dwyer, P., 2010. Understanding social citizenship: Themes and perspectives for
policy and practice. Policy press.
To achieve CI M3 the research writing should be presented in an appropriate structured
format.
To achieve CI D2 you should take an effective approach to independent research and
study and will have met the deadline to submit the tasks and achieve the unit
assessment criteria.

Portfolio Section 5
A reflection on the influence of contemporary perspectives on a policy issue on
the development of services from 1945 to date (CI 3.2, 3.4, 4.3, D3) (SP 1.2,
D1, D3)
This section is asking you to look at how the different perspectives developed as
discussed in the other sections affects how health and social care services are
developed.
Write summary statements in the boxes below that draw on the information gained
from your research and analysis in Sections 3/4. Ensure that you reference any sources
you have used to support your discussion and complete a bibliography at the end of the
section.
i. Based on local and national perspectives, evaluate public attitudes and
behaviours related to the Act and consider how valid these are
There are various perspectives are made with reference to different issues in relation to
the health and social care in UK. On the basis of case study, Joe is suffering with
certain disability. However, he demands certain help form his company in order to
compensate his issues and disabilities. But Joe's employer is not ready to provide him
certain benefits. But on other hand, he is offered some flexibility in terms of working
hours and breaks. As a result, Joe does not agree upon the flexibility provided by the
employer. He wants to get the relaxation as per the UK norms and rules which are give
by the government. From this case, it can be depicted that, the needs for social services
are also tend to increase in a huge manner. In terms of individual attitude people of UK
have certain level of dissimilarities between the local and national level. Some people
are ready to adapt the policies at national and local level but some of them are not
ready with the same.
ii. Again from both the local and national perspectives, consider how the new
(contemporary) thinking about the policy has affected the provision of health
and social care services since 1945. In other words what are the possible or
actual outcomes/consequences of the contemporary thinking on how
health and social care services are provided?
The contemporary thinking related with several consequences as it is replaced by
modern thoughts. The major issue of contemporary thinking is related with the
education of health and social care sector. There is positive relationship among the

issues of development and public opinions. Whereas, social media can play an
effective role in the development of this sector. This also helps in raising the interest of
people in health and social care sector. As a result, people are getting advanced in UK
and also adopting the positive attitude towards this sector in an effcetive manner
iii. Justify your answer by referring to the research that you have interrogated.
From the above report, it can be concluded that health and social sector plays an
essential role in the development of society. The health of an individual is necessary
where it is the duty of an individual to adopt the health measures. This document has
provided an assistnace to analyse the importance of this sector for the well being of an
individual.
To Achieve SP D1 Reflective model will have been used to work alongside the debate to synthesise,
to generate and justify valid conclusions
To achieve CI D3 you should generate a diverse range of ideas about the consequences of contemporary thinking and the effect on services and justify
these.
To achieve SP D3 you must be able to demonstrate that you have applied innovative and creative
thought to your work this will have been done through will show that ideas have been created and
choices made concerning the understanding of the significant historical and contemporary
landmarks in social welfare provision and understand the origins of social policies