Social Responsibility of Business

Social Responsibility of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
Social media and CSR.................................................................................................................3
CSR and Global Sustainable Development.................................................................................4
Whistle-blowing and workplace ethics........................................................................................5
Can we have effective world methods to CSR ?..........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Social responsibility refers to the framework that whether an entity or an individual is
having duty to act for the advantage of community at large. It is the responsibility of every
individual to conduct in which they are required to maintain an equilibrium between ecosystem
and economy (Unit, Star and SmartWay, 2015). The Report is based on Brightstar Financial
Limited. It is a small business located in UK. It was founded in year 2010. Firm is specialists in
non-traditional and traditional lending solutions, offering residential mortgages etc. The Report
will outline CSR and social media, whistle blowing and workplace ethics etc.
MAIN BODY
Social media and CSR
Explain CSR and social media ?
Social media-
It is defined as the ways of interaction among individuals in which they share, develop
and exchange ideas and information in networks and virtual communities. Example – Facebooks,
Instagram, Twitter, YouTube etc. It helps firms like Brightstar Financial Limited to reach large
mass of people regionally, internationally and nationally.
Corporate Social Responsibility-
The term corporate social responsibility means how firms manage business processes to
develop complete positive impact on the community. It includes social ethics and impact,
sustainability and done correctly should be regarding core business. It is very important for
Brightstar Financial Limited because it helps firm to improve its reputation and corporate image
(Lins, Servaes and Tamayo, 2017).
Value and impact of social media in SME.
Social media is very important for the businesses that are operating at small and medium
scale. Social networks has become one of the most powerful tool for small businesses. It helps
Brightstar Financial Limited to improve reputation and brand experience on consistent basis.
Social media is an important tool for growth of SME. It offers an opportunity to attain visibility
through important message to position the firm in the minds of clients and attaining
differentiation from different range of competitors. Further, it promotes improvement in brand
that creates positive impact on sales of business. Moreover, Brightstar Financial Limited also
face major problem in deciding what it wants to achieve by the way of marketing through social