Social Responsibility of Marketing | PPT

SOCIAL
RESPONSIBILITY OF
MARKETING

Social Responsibility of
Marketing
 Socially Responsible Marketing (SRM) is a
marketing strategy for any commercial business
activity through partnerships with more
ecologically aware and community organizations.
 It basically involves the broader sensible
responsibilities, such as social, legal, ethical &
environmental responsibilities in the context of
marketing activities.
 It is a way to ensure that marketers accept the
responsibility and give equal weight to profit,
consumer satisfaction, and social well being in
evaluating their company’s overall performance.

Influence of marketing on
society
Source- www.slideshare.net

Why go for Socially responsible
Marketing?
 To avoid unethical marketing.
 Racist marketing that can be deceptive
and aggressive in nature. It can prove to
be violent and bad for the society, thus
organizations need to ensure non-
discriminated marketing.
 Any form of marketing that can hurt
religious sentiments has to be avoided.