SOCIAL SCIENCE RESEARCH METHODS ONLINE

Running head: SOCIAL SCIENCE RESEARCH METHODS
Social Science Research Methods
Name of the Student
Name of the University
Author’s Note

SOCIAL SCIENCE RESEARCH METHODS1
Answer 1
The research study on perceptions regarding Singapore’s heritage and landmarks uses
both quantitative and qualitative approach. The research is structured in two sections, in the first
section a series of focused group discussion was carried out in all the selected heritage sites.
From the study unit 3 it is evident that qualitative research method is used while gathering data
through field research. The authors had selected 90 heritage sites in their research and questioned
people in those selected sites to analyse which heritage sites is the most significant and the
reason behind it (Neuman, 2014). Therefore it can stated that the focused group method was used
in the first phase of this research is a qualitative approach.
The second phase of the research used the survey method for data collection. Based on
the responses received from the focused group, questions were prepared for the survey. After
analysing study unit 2 it can be stated that the research design was matching as the participants
were matched with their characteristics to shortlist them and a probability sampling method was
used to conduct the research. This research was conducted using the non-experimental process as
there was no biasness or manipulation involved during the survey and the responses of the
participants is measured as it naturally occurs. The administration for this survey was done
through face-to-face interview through computer and the survey was conducted through
questionnaire method (Gray, 2019).
The author have used quantitative research method to have a control over two
independent variables, heritages and landmark, so that the cause and effect relationship can be
determined. The questionnaire used for the survey has helped the authors in collecting data and
interpreting them numerically along with graphs and charts. Using the quantitative research

SOCIAL SCIENCE RESEARCH METHODS2
method has enabled the user to collect data from a large number of participants and thus the
results obtained are more reliable and authentic. The face to face interview via computer has
helped to remove biasness from the responses obtained from the participants. A quantitative
research also uses established standard methods to collect and analyze data which can be
compared to other research work for relevancy (Quick & Hall, 2015).
The author have also used qualitative data to have an in depth understanding of the
research. Due to the open ended questions, the participants in the focused group were able to
express their thoughts, experience, emotions and feelings about the heritage sites and landmarks
in Singapore (Almalki, 2016). The question, why do they think a particular heritage was
significant, was properly answered as they had the opportunity to elaborate their answers. A
qualitative research method would not give statistical results rather this will provide feedbacks,
suggestions and a new concept or idea. In this research the data collected from qualitative
research has been used to make structured questionnaire for the survey method (Silverman,
2016).
Answer 2
For the quantitative research process 53 heritage sites were chosen and questionnaires
were prepared to gather responses from people in those 53 sites (Sutin & Terracciano, 2015).
During the process of data analysis four questions from the questionnaires were chosen on the
measurements and the conclusion would be formed. The respondents were asked if they are
acquainted with all the 53 heritage sites. The number of heritage sites the respondents were
acquainted with, they had to rate their knowledge about those sites, why do they think those
heritage sites are significant to them, the physical appeal of those sites and the memories of the
respondents regarding those sites. Knowledge, memories, physical appeal and importance of