1 Socio-Cultural aspects of Amazon Socio-cultural aspects of Amazon Social factors, trends and behaviours can affect the performance of Amazon negatively and positively. It has been analysed that amazon has impacted people’sdailylivesasmoreandmorepeoplearebeeninvolvedin purchasing products online which has made them lazy and also because of this cases related to obesity has increased (Anggadwita and et.al., 2017). Staying home and ordering junkies online has severely affected lives of adolescents and children. It is changing life styles of people, now all youngsters and even elderly aged people prefer to buy online instead of going out. Online shopping from Amazon has also affected the small local retailers who owes shop as no one prefers to go over there and certainly in situation of pandemic, consumers are ignoring to go outside. This is also increasing health issues among consumers as they only sit and perform tasks. On the other hand, Amazon is providing products at door, this is helping consumersinsavingtheirtimeandbythistheycanbecomemore productive. Now a day’s customers also have change in their attitude, they think that buying online looks more elite. They have a positive attitude towards online shopping (Ansari, 2018). Amazon also provides wide variety of products to customers and also according to their taste and preferences, so they are buying more of it. Online shopping has becoming hobby and Amazoncangrabthisopportunitytogrowaroundtheglobe.Ithas enhanced experiences of consumers. REFERENCES Books and Journals Anggadwita, G. and et.al., 2017. Socio-cultural environments and emerging economy entrepreneurship.Journal of Entrepreneurship in Emerging Economies. Ansari,Z.A.,2018.SocioCulturalInfluencesonOnlineShoppingBehaviour.JournalofBusinessandRetail Management Research.13(2).