Changing Attitudes of Consumers towards Fashion: Online vs Offline Stores

Online or Offline Stores

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Compare and contrast customers' shifting attitudes on purchasing fashion products in
traditional stores vs internet sites.................................................................................................4
Why the consumer buy online products:.....................................................................................5
Why Do Some Customers Prefer Shopping at a Store?..............................................................5
To what extent do you agree that online stores will replace high street shops in the near future?
.....................................................................................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................7
Books and Journal........................................................................................................................7

INTRODUCTION
The aim of this report is to analyse the role of the customer and their behavioural attitude
towards the channel switching behaviour in context of Internet and bricks and mortar Store
nowadays multichannel strategies is becoming more and much important for the organisation and
for the consumer as well. The internet as a new channel is developing in an appropriate manner
and playing important role in the business. In order to identify the behaviour and attitude of the
consumer towards the fashion this report going to compare and contrast the modification and
changing attitudes of consumer towards the fashion items and also going to explain about online
stores that might be replaced High Street shops in the near future.
MAIN BODY
Fashion is the term which alludes to the way through which particular things are
made .fashion is the concert which described as the prevailing style of the particular dresses or
behaviour of any person at particular given time with the amended implication that fashion is
categorised by the modification. Internet is a technology that has prompted significant
modification in several aspects of the society as well as at human life and in shopping culture.
Shopping via the Internet, or e-commerce, is a significant phenomenon in the context of human
existence as a whole. Many fields, including law, economics, psychology, and marketing, are
intertwined with Internet shopping. This subject, which is a vibrant field of study, has been
researched by many academics from many disciplines. Especially in the previous 20 years, the
fashion garment business has changed dramatically. The fashion industry's shifting dynamics
have prompted retailers to prioritise low costs, creative flexibility, quality, and speed to market
as essential tactics for remaining profitable in an increasingly competitive market. Especially in
the previous 20 years, the fashion garment business has changed dramatically. The fashion
industry's shifting dynamics have prompted retailers to prioritise low costs, creative flexibility,
quality, and speed to market as essential tactics for remaining profitable in an increasingly
competitive market. People are purchasing fewer, but more often, things. In recent years,
customer buying habits have shifted. People are shopping more frequently, but they are buying
less each time. They also have a lower level of loyalty to a single retailer. In a word, the
internet's development has profoundly altered how customers view and acquire brands. There is a