Unit 9 – Sociology of Mass Media

Sociology of Mass Media
Title: Unit 9 – Sociology of Mass Media
Question 1
The role of the mass media and the process of selection and presentation of the news
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Sociology of Mass Media
Abstract
Mass media makes the world smaller by connecting the people across the globe. It helps in
bringing social change. This study provides a brief description of the role of mass media, the
selection and presentation of news while interpreting some sociological theories. The role of
mass media describes the impact of mass media on society while influencing the belief
system and lifestyle of a society. This issue is discussed in the media effect theories. The
sociological approaches discuss the agenda-setting theory, Marxists' theory, Neo-pluralist's
theory, and Postmodernism theory.
Keywords: news values, news selection process, media impacts, social impacts of mass
media, mass communication impact
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Sociology of Mass Media
Contents
Introduction................................................................................................................................3
Role of Mass Media in Society..................................................................................................3
The ‘Hypodermic Syringe’ Model (HSM):............................................................................3
Publicly Owned Media:..........................................................................................................4
Privately Owned Media:........................................................................................................4
Sociological Theories in Mass Media........................................................................................5
Conclusion..................................................................................................................................6
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