This article analyzes the issues of representational politics and postcolonial national identity in New Zealand through the lens of promotional media surrounding the 2005 Irish Lions and British rugby tour. It explores the representation of Maori and the Maori-Pakeha relationship in the media. The article also critiques the ideas of multiculturalism and relates them to postcolonial theory. Subject: Sociology, Course Code: N/A, Course Name: N/A, College/University: N/A