International Marketing for Sodashi Company in Malaysia

INTERNATIONAL MARKETING
Sodashi Company (Malaysia)
[DATE]

I N T E R N A T I O N A L M A R K E T I N G P a g e | 1
Contents
Introduction.................................................................................................................................................2
Objectives....................................................................................................................................................2
Market environment (PESTLE Analysis)....................................................................................................2
Political Factor.........................................................................................................................................2
Economical Factor...................................................................................................................................3
Social Factor............................................................................................................................................3
Technological Factor................................................................................................................................3
Legal Factor.............................................................................................................................................3
Environmental Factor..............................................................................................................................3
Competitor Analysis....................................................................................................................................3
Bargaining power of supplier (Low).........................................................................................................4
Bargaining power of buyer (High)............................................................................................................4
Barrier to entry (Medium).......................................................................................................................4
Threat of substitution (High)...................................................................................................................5
Degree of rivalry (Medium to High).........................................................................................................5
Market readiness (SWOT Analysis)............................................................................................................5
Strengths.................................................................................................................................................5
Weaknesses.............................................................................................................................................5
Opportunities..........................................................................................................................................6
Threats.....................................................................................................................................................6
Mode of Entry.............................................................................................................................................6
STPD Strategy.............................................................................................................................................7
Segmentation..........................................................................................................................................7
Targeting.................................................................................................................................................8
Differentiation.........................................................................................................................................8
Positioning...............................................................................................................................................8
4p’s of Marketing strategy...........................................................................................................................9
Product Strategy......................................................................................................................................9
Price Strategy........................................................................................................................................11
Place Strategy........................................................................................................................................12

I N T E R N A T I O N A L M A R K E T I N G P a g e | 2
Promotion Strategy...............................................................................................................................12
Conclusion.................................................................................................................................................12
References.................................................................................................................................................14

I N T E R N A T I O N A L M A R K E T I N G P a g e | 3
Introduction
Sodashi is a private company which was founded in the year 1999 headquartered in North
Fremantle, WA. It occupies nearly 11-50 employees and the company deals with the products
such as Natural Skincare, Organic, Spa, Beauty, Cruelty free and Skin care products. Sodashi
helps to nourish skin at many levels. It is related to total health which helps to nurture physical
body, the soul, the senses, the mind and spirit. Sodashi is very safe for the early and teen age
daughters as well as for those who are suffering from the bad effects of time. The products
offered by the company aims at satisfying the senses, mind, body, soul and emotions at very high
level. It helps to transform and reawaken the skin with joyful feelings. Sodashi has successfully
proved itself in terms of its products and the services provided. It has created a rich heritage and
offers best experience with unique and valuable products (Sodashi, 2018).
Objectives
The main objective of the company is to nurture and rejoice every person’s unique beauties and
whenever one uses the product of Sodashi, it creates a reminder that you is beautiful and you will
appreciate yourself that you are earnest of a nourished life.
Sodashi signifies unity, wholesomeness and happiness. With unity, the company seeks to nurture
the needs of skin, with wholesomeness, it commits to blend the pure natural ingredients and with
happiness, it seeks to offer beautiful skin. Sodashi always takes a holistic approach that beautify
not only skin but mind, body, soul and spirit (Sodashi, 2018).
Market environment (PESTLE Analysis)
Political Factor: Since the company is planning to operate in the Malaysian market. The political
issues related to Malaysia are very strict and it also include corruption. Malaysia is a multi-party
democratic country and the Ruling Barisan National Party has the power since 25 years which
state that the country has high degree of stability and Sodashi must think before investing here.
Apart from this, according to Corruption Perceptions Index, Malaysia is ranked 47th out of 180
countries in terms of transparency (Gupta, 2013).