Solar Australia: A Green Energy Initiative

Solar Australia
A green energy initiative...

Product
 The product of the business in
Australia is Solar panels for
residential and commercial
purposes.
 Apart from selling solar panels
the management of the
company hopes to also venture
into the business of providing
different accessories for the
installation of the different
types of these solar panels in
the area of specification

Market Analysis
 The market segmentation for
Solar Australia will be based on
the type of customers who are
thought to be the potential
customers of the following
product.
 The target marketing strategy
of the company will be to
capture the market by
providing the solar panels at a
very much less price which will
help the organization to gain a
substantial share of the market
in a short span of time

Market Analysis
 The latest trend of the market
regarding the following
business is the introduction of
photovoltaic cells to produce
electricity.
 The potential customers of
these products used to be
traditionally the large scale
business organizations that
used to install this product to
reduce their expenses