Tourism and Hospitality Operations Management: Solar Food Train Business Plan

Running head: TOURISM AND HOSPITALITY OPERATIONS MANAGEMENT
Tourism and hospitality operations management
Name of the student
Name of the university
Author note

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Executive summary
In the study, it has been identified that with the increasing opportunities in Australian food
industry, it will be easier for the entrepreneur to develop food business in Melbourne. Due to
popularity and availability of customers in the place, it will be easier to grab the attention of
large number of customers. The aim pf this business plan is to provide standard quality of foods
to large number of customers in reasonable prices. By introducing the solar energy running
restaurant, the innovation will be introduced in the food industry. The business plan has targeted
upper class and middle class people. By introducing the attractive logo and standard design for
the restaurant, the organization aims to increase its sales revenue. Analyzing the strength and
weakness in the market, Business structure has been developed. In which it is mentioned that
Sole proprietorship business strategy will be followed by the entrepreneur for developing the
Solar food train business.

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Table of contents
Introduction......................................................................................................................................4
Business objectives..........................................................................................................................4
Brand cover......................................................................................................................................5
Concept............................................................................................................................................5
Menu concept and sample...............................................................................................................6
Style of service................................................................................................................................7
Management team............................................................................................................................8
Design..............................................................................................................................................9
Opportunities and threats in both the internal and external market...............................................12
Strength......................................................................................................................................13
Weakness...................................................................................................................................14
Opportunities.............................................................................................................................14
Threats.......................................................................................................................................15
Marketing and publicity.................................................................................................................16
Business structure..........................................................................................................................17
Conclusion.....................................................................................................................................17
Reference and bibliography...........................................................................................................18

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Introduction
According to Grundy et al., (2015), analyzing the recent trend in Australian food market,
it has been observed that after the economic growth in the Australian industry, demand of the
food industry has increased among the people. In the updated food market in Australia, the food
expenditure pattern has changed (Qiao and Peng, 2016). Analyzing the current food industry
trend, it can be said that not only in the food as well as the demands of beverage has also
increased in the market. McCarthy (2015) stated that due to active participation of government,
farmers are getting economic opportunities, which have indirectly maintaining the uninterrupted
supply chain process in the industry. In this study, the new restaurant business development
initiative has been discussed. It has been identified that a business namely ‘Solar food train’ is
going to be opened in Melbourne’s CBD. The purpose of this study is to describe the
significance of the proposed plan so that the investors can be convinced. In this study, the entire
description of the restaurant has been discussed. By analyzing both the internal and external
environment of ‘Solar food train’ opportunities and challenges of the business has been analyzed.
Business objectives
 To be leading home-style restaurant in Melbourne CBD
 To provide good quality meals at reasonable prices

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Brand cover
Figure: Brand Logo with cover
(Source: Created by author)
Concept
In this study, an entrepreneur is going to develop the new restaurant namely ‘Solar food
train’ in Melbourne’s CBD. In case of Australian food industry, the Solar food train concept is
quite modern as it aims to provide different types of food in very reasonable prices. Therefore, it
can be assumed that it will attract large numbers of customers. In the restaurant dinning as well
as buffet system will be provided so that it can provide the service to large numbers of
customers. In order to grab the attention of large number of customers, the restaurant will
provide Australian, Chinese and Italian foods. In order to maintain the safety and security of

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the customers as well as restaurant staffs, fire prevention tools will be provided. Not only the
local customers, but also the business will target the global customers so that it can maintain its
uniqueness in the market. The purpose of the restaurant is to fulfill the needs of the customers by
providing standard quality of foods in reasonable prices.
Menu concept and sample
It has been already discussed in this study that three types of foods will be provided in the
restaurant. Depending on the popularity of foods, all types of foods will be provided in the
restaurant. The food menu will be divided into different segments and depending on the type of
foods the food menu will be developed. Coffee and tea stall will be separated from the main
courses. There will be a list of Burgers, Pizzas, Soups and other items. In the below the menu
sample has been provided. The Australian popular foods such as Pavlova, Chicken Parmigiana,
Lamingtons and others will be included in the menu list. The people who prefer the Italian food,
the restaurant will bring for them numbers of Italian foods such as Antipasto, pane, Pasta, Vino
and others delicious foods. In the Chinese menu, Delicious Sweet & sour pork, Beef &Broccoli,
Szechwan Chilli Chicken and others dishes will be provided. Not only are the foods but also
there a long list of beverages. Both the alcoholic and non-alcoholic drinks will be provided in the
restaurant. In order to provide the effective service, total numbers of 15 serving staffs will be
recruited in every trip.