Using Solar Panels and Batteries for Household Energy Conservation in Australia

This report discusses the advantages of using solar panels and batteries for household energy conservation in Australia. It includes a literature review and framework, marketing strategies, and recommendations for promoting these products. The target market is Australian households, and the focus is on reducing electricity bills and conserving energy.

Running head: COMMUNITY MANAGEMENT AND ORGANIZATION
COMMUNITY MANAGEMENT AND ORGANIZATION
Name of the Student:
Name of the University:
Author note:

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Table of Contents
1. Introduction............................................................................................................................3
a. A brief overview of the Topic............................................................................................3
b. Target market.....................................................................................................................3
c. Problem/ Opportunity Statement (The focus of the report)...............................................3
2. Literature Review & Framework...........................................................................................4
Overview of Literature on this topic......................................................................................4
Theory/ Framework/ Concept................................................................................................5
3. Marketing Strategies..........................................................................................................6
Marketing Strategy 1..........................................................................................................6
Marketing strategy 2..........................................................................................................7
Marketing strategy 3-.........................................................................................................7
4. Recommendation & Conclusion............................................................................................7
5. References..............................................................................................................................9

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1. Introduction
a. A brief overview of the Topic
Reason behind the significance of the topic and why it needs to be investigated further
This topic is interesting as because of the fact that it assists in the process of conservation
of the solar energy, which is one of the major issues in these modern days of innovations and
advancements. Several efforts are made by the scientist and the government systems in order
to use the solar power by the households in a proper way so that it could be conserved as well
for the future. There is a rapid increase in the price of power with the increase in
advancements and the households are trying to use such materials that would allow them to
use the same at cheaper rates as well as trying to find out solutions for using reliable source
of energy.
b. Target market
It is to note that the target market of this product would be the household people of
Australia. This is because it is becoming very difficult for these people to bear such a high
expense of electricity in the market. Hence, with this product as a solution, these people
would be using the source of energy such as household storage batteries and solar panels.
c. Problem/ Opportunity Statement (The focus of the report)
Due the fact that the price of electricity is raising high in the Australian region, people
there are finding it tough to bear such a huge amount of expenses for their activities
(Apergies and Lau 2015). Hence, it is very obvious of them to find a solution to this issue and
therefore, they are searching for alternatives which would assist them to store the energy and
make them use it in future as well. As an alternative, the solar panel could be kept stores in
the households and could be uses at very low and affordable price as well.

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2. Literature Review & Framework
Overview of Literature on this topic
As stated earlier, the price of electricity in Australia is increasing with the passage of
days and the households there are trying hard to meet the expense of electricity there. They
are looking for some alternatives that could allow them to store the energy for their future use
and at the same time would be cheaper and reliable as well (Den Heeten et al. 2017). It is a
known fact the Australian people have always proved that they adopt the scientific innovation
and technology very easily and so is the sources of renewable energy as well.
In context to the advantages of using such kind of energy, there are many of it. Firstly,
it could be stored easily and is always eco-friendly (Hu et al. 2016). It could be used in every
Australian household. It could be saved for their future use. When the residents of the houses
need to do some sort of work that needs more power and energy than their regular use of the
same, they could then make of these solar panels that they would be storing in the household
storages to achieve their purpose and without even paying for the same.
It is also very useful in the TOU electricity prices (Muratori and Rizzoni 2016). It
comes into play in the afternoon and any other time of the day instead of working in the peak
hours when the electricity consumption in the households are very low. It is when the
consumption of energy is high in the households, the solar panels would be active. Along
with this, the charges of demand for this solar batteries are also increasing the market of the
solar batteries to large extent.
Certain amount of money is charges to all the household residents in Australia, which
is based on their exact use of electricity. It is to mention that in this a way a huge price are
being charged for the usage of electricity by every households, especially at the peak hours,
when the consumption is even more. This makes the amount of their electricity bill indeed

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high (Young, Bruce and MacGill 2016). The household batteries and the solar panels in such
cases could be kept by the people at their respective homes and could be used by them during
peak hours and these products would help in making the electricity bill comparatively lower.
There are also some nations which are adding demand charges so that people could get more
motivates for using the solar batteries and the solar panels.
Theory/ Framework/ Concept
The self-determination theory is the motivation theory which is very important as man
has to go through the feeling of fulfilment at many phases of his life (Brown and Ryan 2015).
Man has his own needs, desire and demands and in order to fulfil those of his demands, he
needs to get motivated as well. A person becomes motivated in several different forms and it
is to note that motivation not only comes from the external factors such as money or stardom.
It in fact often comes from internal factors too. One of the examples of internal factors
include knowledge. Australian people were facing real challenges in meeting up their
demands as they were undergoing from huge price hike in the use of electricity. Hence, this
was creating a burden over them as because energy is something that none can ignore to
make use of in the current era (Saddler 2015). It is important for each and every individual
and is used in the operation of each and every thing. Hence, this motivated the Australian
people to search for an alternative sources of energy. This helped them to think about the
storage of energy for the future use and to bring down their electricity bills. However, the
Australian people were well aware of this fact that they need to gain new kind of knowledge
and skill for using the new form of energy and they do started to acquire the same as soon as
possible.
Autonomy- The household people of Australia could achieved the skills that are
necessary for making a proper and conservative use of the solar batteries and the solar panels.
Notwithstanding the fact, they also need to get the skills and power in order to use it

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completely on their very own. Due to this reason they need to learn the steps and methods for
using their skills with which they could be using the solar batteries and the solar panels and
that too can store them to use in future.
Connection- The Australian people need to make use of these technology in order to
get benefit from the same (Ha and Janda 2012). The solar panels and the solar batteries is
providing nothing but a huge number of benefits to the country men. The price amount of
electricity and the charges of electricity is really high in this regions, particularly in the
commercial areas but it is also to note that there are many households that have started
making use of this demand charges so that there is a sharp increase in their electricity bills
and that they can motivate others to get this solar panels and the batteries at the same time.
3. Marketing Strategies
Marketing Strategy 1- The products need to get promoted in efficient ways along
with good sales. The companies need to collaborate with well-efficient advertising companies
and good referrals right before launching both the products in the market. They need to keep
in mind or to ensure that the products that they are planning to launch is a new production in
the Australian market and therefore, they are promoted in a nice way. It would be very
helpful for the company if it gets some referrals from any popular companies. One of the
most famous solar panel companies in Australia is the Revolusun. The company make use of
certain kind of attractive offers for its customers who are their regular customers or refer
other people to buy the solar batteries and panels from it. It also has the practice of giving its
customers a monetary price of 500 dollars in case if they refer any of their known person to
make a purchase here. It is a very good strategy of increasing the product sales. However, it is
also to mention that there are some people who doubts the fact whether they would surely be
befitting from these technologies or they would waste their money in buying them (Bang et
al. 2000). Some can also doubt about the trustworthiness and reliability of the products and

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the companies that is selling them. Hence, it is to state that promotion needs to be done in
proper manner so that the buyers could not doubt about the usability of the product and their
reliability.
Marketing strategy 2- The Company needs to focus completely on its customers. It
needs to keep in mind that they has manufactures the product for the betterment of the
customers and to bring their electricity bill down. So, the company needs to promote its
products in a way that the customers become well aware of it. They must not just start hailing
that the products are creative or big. Instead they must first start describing about the benefits
that they hold for the customers and why they are to be considered as their biggest asset.
Marketing strategy 3- As the growing advancement in each and everything, there is a
high increase in the use of social media sites as well among the people. Near about every
individual has his individual social media account to operate (Gordon et al. 2018). There are
many companies who make use of this to market and promote their products. It is a very
effective way to gather the focus and attention of the more number of common public
towards the products.
4. Recommendation & Conclusion
It is to recommend that the company should give some free trails to its customers and
the Australian residents so that they can make use of the solar panels and could enjoy the
advantages of it for a certain time frame. This would make them feel the worthiness of the
products and would motivate them to make a purchase. The company must also give some
kind of demos to the common people so that they could be well aware of the process of using
them.
Hence, from the above discussion it is to conclude that the idea of using solar batteries and
the solar panels at the Australian households is indeed a very important aspect as because of

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its long list of advantages to the society and the environment. The purchase would help in
lowering down the amount of electricity bills of the customers and they can also start storing
the energy for their future use or during the peak hours when they need comparatively more
amount of energy to invest for their purpose with the help of these solar panels and solar
batters.

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5. References
Apergis, N. and Lau, M.C.K., 2015. Structural breaks and electricity prices: Further evidence
on the role of climate policy uncertainties in the Australian electricity market. Energy
Economics, 52, pp.176-182.
Ayodele, T.R. and Ogunjuyigbe, A.S.O., 2015. Increasing household solar energy penetration
through load partitioning based on quality of life: The case study of Nigeria. Sustainable
Cities and Society, 18, pp.21-31.
Bang, H. K., Ellinger, A. E., Hadjimarcou, J., and Traichal, P. A. 2000. Consumer concern,
knowledge, belief, and attitude toward renewable energy: An application of the reasoned
action theory. Psychology & Marketing, 17(6), 449-468.
Brown, K.W. and Ryan, R.M., 2015. A Self‐Determination Theory Perspective on Fostering
Healthy Self‐Regulation From Within and Without. Positive Psychology in Practice:
Promoting Human Flourishing in Work, Health, Education, and Everyday Life, Second
Edition, pp.139-158.

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Den Heeten, T., Narayan, N., Diehl, J.C., Verschelling, J., Silvester, S., Popovic-Gerber, J.,
Bauer, P. and Zeman, M., 2017, April. Understanding the present and the future electricity
needs: Consequences for the design of future Solar Home Systems for off-grid rural
electrification. In Domestic Use of Energy (DUE), 2017 International Conference on (pp. 8-
15). IEEE.
Gordon, R., Dibb, S., Magee, C., Cooper, P., and Waitt, G. 2018. Empirically testing the
concept of value-in-behavior and its relevance for social marketing. Journal of Business
Research, 82, 56-67.
Ha, H. Y., and Janda, S. 2012. Predicting consumer intentions to purchase energy-efficient
products. Journal of Consumer Marketing, 29(7), 461-469.
Hu, A., Levis, S., Meehl, G.A., Han, W., Washington, W.M., Oleson, K.W., van Ruijven,
B.J., He, M. and Strand, W.G., 2016. Impact of solar panels on global climate. Nature
Climate Change, 6(3), p.290.
Muratori, M. and Rizzoni, G., 2016. Residential demand response: Dynamic energy
management and time-varying electricity pricing. IEEE Transactions on Power
systems, 31(2), pp.1108-1117.
Saddler, H., 2015. The past and future of electricity consumption in Australia. Australian
Options, (81), p.12.
Young, S., Bruce, A. and MacGill, I., 2016, July. Electricity network revenue under different
Australian residential tariff designs and customer interventions. In Power and Energy Society
General Meeting (PESGM), 2016 (pp. 1-5). IEEE.