Supply Chain Management of Sony Corporation

Running head: Supply chain management
Supply chain management

Supply chain management
Executive summary
The paper explains the supply chain management of Sony Corporation. It is one of the
leading corporations in the world that is maximizing its revenue and profitability by rendering
unique electronics products t the customers across the world. Although the firm uses effective
strategies and policies in the workplace but still some issues are faced by the organization related
to the supply chain. Along with this, here is the discussion about the operation issue, integration
issue, information issues and sustainability issues. Moreover, it also explains that how Sony
Company reduces these challenges and issues by initiating effective strategies and policies.
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Supply chain management
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Findings of supply analysis..........................................................................................................................4
Findings of operation analysis.....................................................................................................................5
Findings of information analysis..................................................................................................................6
Finding of integration analysis.....................................................................................................................6
Findings of sustainability analysis...............................................................................................................8
Procurement and supply chain analysis......................................................................................................9
Improvement programs............................................................................................................................10
How improvement programs can assist and direct the company to achieve its vision, mission and goals
..................................................................................................................................................................11
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12
Appendices................................................................................................................................................15
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Supply chain management
Introduction
The main aim of this task is to provide a brief overview about the supply chain
management of Sony. Sony is the largest Japanese company which renders various electronics
devices such as laptop, mobile, play station and tablets. The paper depicts that how the firm faces
various challenges in the Market. Operation issues, supply chain issues, integration, information
and sustainability issues are being dealt by the company in today’s era. Furthermore, it explains
that how the firm uses unique and strong supply chain management. Along with this, various
improvement programs have been explained in the task. Further detail of the task has been
explained below.
Sony is a Japanese multinational corporation with its headquarter is located in Konan, Tokyo. It
provides various products such as electronics, gamming, financial and entertainment services to
the people across the world. The firm is one of the leading manufacturers of electronics products
for the customers and professional markets as well. The organization was incorporated in 1946.
The firm employs approx 128, 4000 workforce in the organization.
Mission: The main mission of the company is to inspire and fulfill the needs, requirements and
desires of the workers in the world.
Vision: The vision of the company is to use passion and efficiency for advanced technology,
services and contents to render Kando in the marketplace. Furthermore, the firm wants to
maximize its profitability and revenue in the global world.
Strategic goals: The strategic goal of Sony is to achieve long term mission and vision of the firm
by evaluating and identifying the strengths and weaknesses of the competitors. Along with this,
the organization wants to deliver unique and dynamic products and services to the customers
across the world (Sony, 2018).
Findings of supply analysis
Sony products include television, computers, home audio, cameras, photo& video, car
marine, portable devices, mobile, tablet, smart devices, and play station. Various supply chain
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