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Sony Mobile Corporation: Business Strategy Analysis

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Added on  2023-04-22

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This presentation provides an analysis of the business strategy of Sony Mobile Corporation (SMC), including its mission and vision, core competencies, objectives, issues in strategic planning process, factors while forming strategic plans, techniques for strategic planning, SWOT analysis, strategic positioning, PESTLE analysis, Porter 5 Force analysis, role of key SMC stakeholder groups, and recommended strategies for SMC.

Sony Mobile Corporation: Business Strategy Analysis

   Added on 2023-04-22

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Business Strategy
TASK 1
Sony Mobile Corporation: Business Strategy Analysis_1
About Sony Mobile Corporation (SMC)
A Japanese firm headquartered in Tokyo.
Founded in 1945.
Presence of diversified business ranging from electronics, gaming,
entertainment and finance.
Leading manufacturers of electronic products for consumer and
professional markets.
Sony Mobile Corporation: Business Strategy Analysis_2
A:Mission statements and Company visions
Mission:
A company made for inspiring and fulfilling consumer curiosity.
Vision:
To maintain unlimited passion for technology, services as well as
carry on a pursuit of innovation.
To deliver ground breaking excitement and entertainment in many
ways.
To create unique new cultures and experiences.
Sony Mobile Corporation: Business Strategy Analysis_3
Core Competencies
Technological advantage
Unique image in the minds of consumers
Meeting up the latest demand and needs of consumers
Heavy research and development.
Sony Mobile Corporation: Business Strategy Analysis_4
Objectives of Sony
To attain competitive advantages while competing with other
consumers
To enhance sales and profitability
To create more employment opportunities for the masses
To enhance its research and development.
Sony Mobile Corporation: Business Strategy Analysis_5
Issues in Strategic Planning Process
Lack of consensus among management officials for
any strategic plan to be implemented.
Strategic plans are sometimes too ambitious.
Strategic plans are sometimes result focused and
lack understanding the environment
Sony Mobile Corporation: Business Strategy Analysis_6

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