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Principle of management Assignment

   

Added on  2021-06-15

11 Pages2316 Words60 Views
Southeast UniversityCourse title: Principle of managementCourse code: MGT101Assignment on”SWOT analysis of Nestle”1

Executive SummaryNestléwas formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, and HenriNestlé, founded in 1866 by HenriNestlé.If we talk about food industry and look up to the food processing history we will see a company was serving as more then 150 years and which is the world NO 1 food processing company since1 century which name is Nestle. It is the world biggest food processing company which is one of the World fortune 500 company. Like Nescafe, Kit-Kat and maggi it has more than 2000 brands in 190 countries all over the world.It is one of the main shareholders of L'Oreal, the world's largest cosmetics company.In this report we show the history and over all information like what is its product and services, how it starts, its managements, SWAT analysis etc.2

HistoryNestle was created by the merger of two companies.In 1866 two American brothers Charles Page and George Page had created a company in Switzerland which name was Anglo Swiss Condensed Milk Company. On the other hand a man named Henri Nestle had started a company which name as Nestle and it used to produce baby food. In that time most of the babies was suffering from innutrition. So Nestle had mix grains in milk and made a great formula for those children’s who cannot be breastfed which made the company very famous in Switzerland as well as in Europe. But nestle had a challenge by page brother who were famous in the world for producing milk. Now they had realized page food in the market to challenge nestle. Seeing this nestle also started to sell condensed milk to run with page brothers. By that time these two companies got very popular in markets .But they cannot earn much profit for selling products in cheaper price compare to each other. They had a mind oftremendous competition and never get to any settlement. After some times of the dead of these three, in 1905 two company get together and their name was nestle and Anglo-Swiss condensed milk company. After merging together they had total 20 factories. In First World War these factories had a problem of not getting enough supply and almost closed. So after the war they had tried to make a solution of that problem by starting of putting factories in America and other countries so that in the situation of great depression they could run their factories. so they got succeeded by their strategy and not and much problem in world war 2.They also got the contract of US army during world war 2 and earned huge profit. After the end of the war nestle begun to buy small companies and made them international brands. A research from Harvard University says Buying small companies by big companies losemore than profit. But in the case of nestle it was opposite. They had always gained profit by buying small companies and making them world class brand. For example we can see Maggi andKit-kat which was bought by nestle once. Now it is operating in 192 countries and it has more than 8000 brands all over the world.Nestle Bangladesh started its commercial operation in 1994 by its first factory in Sreepur and it became a 100% owned subsidiary of Nestlé S.A. in 1998.3

VisionWe research and develop our products thoroughly in order to make them tastier and healthier.MissionEnhancing quality of life and contributing to a healthier future. Driven by our purpose we want to help shape a better world and inspire people to live healthier lives. This is how we contribute to society and ensure our long-term success.ObjectiveCompany’s objective is to be the world’s largest and best-branded food manufacturer while ensuring that nestle name is synonymous with the products of the highest quality.GoalHelping children live healthier lives.Improving live hood in communities.Striving for zero environmental impacts.4

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