MNG81001 Management Communication Assignment 2022

SOUTHERN CROSS UNIVERSITY
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Student Name: John Smith (Student No.)
Unit Name: Management Communication
Unit Code: MNG81001
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Assignment No.: 4
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Corporate Social Responsibility: Phillip Morris International
Corporate Social Responsibility: Phillip Morris International
Submitted to (name of your facilitator)
Written by
Date
1

Abstract
Corporate social responsibility (CSR) is a form of self-regulatory model adhered to by
organizations, with the purpose of implementing and taking accountability for actions of the
philanthropic, sustainable and charitable type. The following paper extensively and
elaborately analysed the credibility and components of CSR principles followed by an
organization, Phillip Morris International (PMI) – a consumer goods based company which
seeks to manufacture and develop tobacco smoking products which are smoke free and emit
less carbon emissions as compared to regular cigarettes. Using detailed tables as well as
extracts of the company’s website, this paper provides information on how extensively PMI
reports its CSR objectives of reducing greenhouse gas emissions, increasing smoke-free
cigarette usage and promoting workplace equality and diversity. It was observed however,
that the organization provides little information on community participation and engaging in
ongoing dialogue with external organizations. Lastly, the paper focusses on the negative
impacts of lack of communication and false boasting on an organization’s reputation, by
using relevant examples, followed by briefly recommendations strategies for improvement.
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Table of Contents
Abstract..................................................................... 2
1. Introduction 4
2. Evaluation and analysis of the company's CSR activities [Question 1]............... 5
2.1 Evaluation of the website............................................................... 7
2.2 Analysis of the CSR report............................................................. 9
3. Communicating about CSR [Question 2]................................................. 11
4. The lack of dialogue [Question 3].......................................................... 13
5. The dangers of empty boasting and CSR [Question 4].......................................... 15
5.1 Empty boasting and reputation........................................................ 15
5.2 Corporate scandal 1........................................................................... 16
5.3 Corporate scandal 2............................................................................. 16
6. Conclusion..................................................................................... 17
7. Recommendations........................................................................... 18
8. Appendices and attachments [if appropriate e.g. scree shot of website] 19
9. References..................................................................................... 20
10. Glossary (if applicable)......................................................................
List of Tables and Figures [Number according to each section]
Table 2.1 How green is my company...................................................... 5
Table 2.2 Analysis of the CSR report 9
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