Maintaining Corporate Communication: Identity, Image, and Reputation

SOUTHERN CROSS UNIVERSITY
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Student Names: John Smith (Student No.)
Yu Yan (Student No.)
Akshay Kumar (Student No.)
Vilma Santos (Student No.)
Unit Name:
Unit Code:
Tutor’s name:
Assignment No.:
Assignment Title:
Due date:
Date submitted:
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Section 18 – Academic Misconduct Including Plagiarism) as contained
in the SCU Policy Library. Weunderstand the penalties that apply for
plagiarism and agree to be bound by these rules. The work we are
submitting electronically is entirely our own work.
Signed:
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Date:

Title of Report
Title of Report
Submitted to (name of your facilitator)
Written by (list all students’ names and student numbers in the same
order as in the Table of Contents)
Date
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Title of Report
Abstract
An abstract must be fully self-contained and make sense by itself, without
further reference to outside sources or to the actual paper. Its purpose is to state
the intentions in writing the report and provide a brief outline of the overall aim,
the relevance or importance of your work, key findings and the main
conclusions and recommendations.
It is a well-developed single paragraph of approximately 200 words in length.
The function of the abstract is to outline briefly all parts of the paper.
Although it is placed at the beginning of your paper, immediately following the
title page, the abstract should be the last thing that you write, once you are sure
of the conclusions you will reach.
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Title of Report
Table of Contents
Abstract................................................................................................................................................................ 2
1. Introduction.................................................................................................................................................. 4
2. Identity, image, and reputation(Student Name and ID)...................................................5
2.1Issue
1.....................................................................................................................5
2.2 Issue
2.....................................................................................................................7
3. Corporate responsibility(Student Name and ID)..............................................................8
3.1 Issue 1.........................................................................................................
............8
3.2 Issue 2........................................................................................................
..............9
4. Media relations(Student Name and ID)............................................................................10
4.1 Issue
1...................................................................................................................10
4.2 Issue
2...................................................................................................................11
5. Crisis management (Student name and ID).....................................................................12
4.1 Issue 1................................................................................................
............... ....12
4.2 Issue
2...................................................................................................................13
6. Conclusion........................................................................................................................15
7. Recommendations..............................................................................................................16
List of Tables and Figures [if appropriate - Number according to each section]
Figure 2.1 Reputation framework.....................................................................................6
Table 3.1 Strategy and society.........................................................................................9
Table 3.2
Figure 4.1
3

Title of Report
A table of contents should include all section headings and subheadings:
 Worded exactly as they appear in the report
 Numbered exactly as they appear in the report
 With their page numbers location.
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