Services and Network productivity with Data Analytics

Services and Network productivity with Data Analytics.
Process analysis
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Services and Network productivity with Data Analytics.
Process analysis
Introduction
Process analysis is generally used to describe the analysis of the workflow in
organisations. (Hayes, Andrew, and Amanda, 2017, pp.76-81) acknowledges that the process
analysis helps in understanding the advancement of work from one person to another or between
the different departments, which enhances the improvement, and management of the
organisation’s business processes. In addition, the process analysis in some organisations is used
to describe the individual input and output in the offering of the services and delivery of the
products and the required resources in achieving the objectives. In addition, it is an analytical
technique applied anytime there is a need to assess the workflow in order to improve the
efficiency, effectiveness, or the profitability in an organisation.
In this report, the process analysis focusses on the Southwest Airlines in Baltimore case
study, which will enable us to examine the processes that take place in an airport and the impacts
that result from the process execution. The task force in an airport undergoes many coordination
activities to ensure that the customers are served with satisfaction (Stevens et al., 2017, pp.1-9).
The process analysis will aid to ensure this through identification of the areas of weaknesses, the
gaps in the task force, the competency of individual employees, the areas that need more efforts,
and provide a period for different activities. With these key areas addressed, the process analysis
process will ensure the smooth running of activities in an airport through monitoring and
evaluation of the activities.

An overview of process analysis of Southwest Airlines in Baltimore
The Baltimore station is one of the many stations of the Southwest Airlines located in
Washington DC. Having stated as a small airline, the chief competitors in the market were the
bus and car rather than the other major airlines. This was due to its cheaper fare charges and
most frequent internal flights between cities in the country. The airline also consolidated the
passengers to the big airports for long-haul flights by other big airlines. Moreover, the airline
ensured that the higher frequency of takeoffs and the maximized the flight time in order to serve
as many passengers as possible within a day. This called for a wide range of specialized handlers
to examine and service the planes and those to process the passengers. (Holloway, 2017)
illustrates that in order for the airline to maximize the service delivery and reduce the operating
costs and eliminate the disadvantages of point-to-point flying and inherent in short-haul, the
management had to come up with a number of strategies to achieve this objective.
Challenges that faced the Southwest Airlines in Baltimore
From the case study, the challenges that faced the Southwest Airlines included the
shortage of the staff due to the growth of the company. The new management brought in the
changes that led to rapid expansion thus understaffing the existing employees. Cote (2018)
claims that the rapid recruitment resulted in the untrained workforce that forced the airline to
deploy supervisors from other stations to Baltimore to guide the newly trained staff.
Additionally, the newly appointed manager thought he could rely on his seniors of the airline to
help him in implementing changes and support. Unfortunately, it was all upon him to carry on
the operation of the station and the management of the employees.

Strategies that led to effective operations
These strategies go hand in hand with an effective process analysis, which puts a decision
to be made under the test and examines the results before fully being implemented as a standard
procedure to be used for future reference (Wensveen, 2018). For instance, the management
focused on making the time spend on the ground as minimal as possible through turning the
aircraft at the gate as quick as possible. The time factor is an important tool in process analysis
that determines the convenience and satisfaction of the customers in the airline industry among
many other factors.
Concisely, the Southwest airline maintained the use of one aircraft-operating platform.
This ensured that efficiency is achieved in terms of servicing the planes as the maintenance team
could acquire the spare parts from one vendor thus making the operation and maintenance of the
planes predictable. The single operating platform also promoted the routinized ramp operations,
provisioning, and cleanup activities among others. This lead to the reduction in the operation
costs (Holloway, 2017). Additionally, the airline used the less congested airports that had been
abandoned due to the creation of bigger airports in the country, which had access to large
business cities in order to avoid the flight operation disruptions and to ensure that the flight time
is maximized.
The airline also offered limited services as a strategy to evade the complex operation
processes. For instance, there was only one class of passengers, which created efficiencies in
several ways. There was also no meals during the flights but only simple beverages and snacks
were served. These among other simple operations ensured that there was no need for the use of
complex software used in coordinating of the activities. The airline also constantly recruited the
staff members with the predicted expansion of the company. This ensured that the problem of