Special Interest Tourism

hi, follow all the steps and for PP I marked with yellow my destination - Montenegro . tks

Special Interest Tourism

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Overview of special interest tourism product and services.........................................................1
Assessment of the way in which customer motivations, needs and expectations influence the
special interest tourism................................................................................................................2
Analysis of the relationship between customer motivations and influences and special interest
tourism products and services......................................................................................................3
Critical analysis of the way in which diverse customer motivations and expectations are met
by special interest and niche tourism markets, products and experiences...................................3
PART 2............................................................................................................................................4
Interpretation and assessment of relevant data and statistics on the scale and scope of the
special interest market.................................................................................................................4
Analysis of the impact of special interest tourism on a destination and the way in which
tourism providers respond to customer needs and expectations..................................................5
Critical analysis of the impact of special interest tourism on the destination applying relevant
data and statistics.........................................................................................................................6
Examination of the new and emerging special interest markets, products and providers...........7
Evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................8
Critical evaluation of the development and impact of special interest tourism on the
destination, proposing justified and realistic recommendations for future development............8
PART 3............................................................................................................................................9
Covered in PPT............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Special interest tourism can be defined as the provision which is mainly focused with
formulation of customised travel packages for the customers according to their specifications and
needs. It is used to meet specific needs of the groups and individuals who are travelling to
another city or country for the purpose of visiting new places. With the help of it, the
organisations which are carrying out business in travel and tourism industry will be able to meet
all the needs and expectations of the clients (Anfuso and et.al, 2017). It can help to attain
sustainability and reach to business goals such as higher profits, satisfied customers etc. Present
report is based upon Holiday Architects which was founded in year 2010 and since then it is
operating all its operations properly in UK and offering different types of travel packages to the
clients around the world. This assignment covers various topics such as demonstration of the
understanding of special interest tourism products, services and customer motivations, analysis
of the scale, scope and impact of special interest tourism markets and the way in which they meet
client’s needs. Additionally, assessment of emerging special interest tourism markets along with
designing of a pitch with a special interest tourism product, service or experience are also
covered in this report.
PART 1
Overview of special interest tourism product and services
Holiday Architects is a small special interest tour operator which is offering different
types of travel packages to the clients so that their expectations could be met. It is very important
for all the organisations like this entity to make sure that they are able to retain all the clients so
that long term sustainability could be acquired. If the businesses will not be able to maintain the
interest of customer then it will be very difficult to sustain in the market. The assistant product
manager of the organisation has been asked to devise training material for the new interns and
apprenticeships so that they may get detailed information about the enterprise. There are various
types of special interest tourisms. These are educational, sports, arts, entertainment, health,
beauty etc. Holiday Architects is planning to expand the portfolio so that it can attain growth. For
this purpose, it has selected the tailor-made holidays and increase the demand for the enterprise.
The tailor-made travel packages are the main products and services that are offered by
Holiday Architects. The organisation is planning to expand its portfolio of this product so that
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growth could be acquired. In order to meet expectations of customers the staff members of the
entity conversate with them so that their actual needs could be analysed and plan for fulfilment
of them could be made. Such types of packages are very expensive but the entity assures that it
will meet the expectations of clients and keep them in budget (Dragouni and Fouseki, 2018)
(Edgell Sr, 2019).
Assessment of the way in which customer motivations, needs and expectations influence the
special interest tourism
Special tourism interest is influenced by customer motivations, needs and expectations
because these are mainly focused with tailor made tourism packages which are designed
according to demand of clients. If Holiday Architects will not be able to meet the expectations of
clients then it will be very difficult to sustain in the market and meet all the business goals and
objectives. If the needs of customers will get changed with the time then it will influence special
interest tourism because the packages will be required to redesigned by the enterprise. For
example, if the client is not willing to have resort in the package then it will affect the tourism
packages as the organisation will be required to make changes in the previously formulated plan.
On the other hand, if the main factor which motivates the customers is beauty of the place which
is being visited by them and when they visit the place, they found nothing beautiful then it will
influence the special interest tourism (Grigorieva, 2020). In order to meet all the requirements of
customers it is very important for all the entities to make sure that all the motivations,
expectation and needs of them are fulfilled, With the changes in environment and passing to time
all such types of elements gets modified. Due to these changes their influence on special interest
tourism gets increased. In order to ignore the negative implications of them the experts of
Holiday Architects will be required to make sure that they are analysing actual needs of all the
customers. If they will not be able to assess it then it will be very difficult or them to assure that
the clients are satisfied with the services or not.
For example, the main need of all the clients in customised travel packages is to stay in
budget. If the experts will provide them such facilities which are in the budget then it can help to
meet their needs. If these needs will not be met then it will influence the special interest tourism
which will also leave negative impact upon the functionality of the business (Khan, 2019)
(Knowles, 2019).
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Analysis of the relationship between customer motivations and influences and special interest
tourism products and services
It is very important for all the organisations such as Holiday Architects to make sure that
they are having proper information about motivation and influences of clients that are leaving
impacts upon special interest tourism. While planning to meet all the expectations it will be very
important to analyse the relation between customer motivations and influences so the effective
decisions for future could be formulated. For example, if the main motivation for clients is
beauty of the location then it will be the influence of them on the customised travel packages.
They will be willing to customise their package according to the places which could be visited by
them while travelling to a new country. If they will not be able to find a beautiful place in the
package then it will be very difficult for the organisation to meet their expectations. In order to
ignore the situation of unsatisfied clients it will be very important for the entity to have
information about their motivations and needs as it will be beneficial to fulfil requirements of
customers (Krajnović and Gortan-Carlin, 2017). In order to make sure that all the expectations of
customers are fulfilled or not the management and experts of the enterprise will also be
responsible to assure that they are having vast knowledge of actual needs and motivations ad
influences of customers. With the help of it, the entity will be able to analyse the
interrelationship between customer motivations and influences so that the special interest tourism
products and service could be sold to them.
Critical analysis of the way in which diverse customer motivations and expectations are met by
special interest and niche tourism markets, products and experiences
Special interest products and services are the main travel and tourism packages that are
customised according to the expectations and needs of customers. It is very important or all the
organisations that are carrying out operations under this industry to make sure that they are able
to understand the main needs and expectations of customers. Holiday Architects is one of the
special interest tour operators which are providing different types of travel packages to the
customers. It is very important for the enterprise to make sure that all the motivations and
expectations of clients are met by the products and services that are offered by them (Li, Pearce
and Low, 2018). In order to meet them following aspects are required to be taken in to
consideration:
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 In order to meet the motivations of customers it will be very important for the experts of
Holiday Architects to make sure that they are designing their travel package according to
the specific needs of them.
 While planning to meet the expectations of customers with the help of special interest
products and services the staff members of Holiday Architects can interact with clients
properly and analyse the main expectations of them. Afterwards, the package could be
modified according to their specifications.
 The motivation and expectations of clients could be met by analysing their actual needs
and demands so that the travel package could be designed accordingly. If the experts in
the organisation will not be able to design it according to the needs of clients then it will
be very difficult to meet their motivations and expectations.
By paying attention towards all the above described points the entities like Holiday
Architects can meet the motivations and expectations of clients with the help of special interest
and niche tourism market, products and experience. When all the needs and requirements of
customers will be focused then it will be very easy to meet all the motivations and expectations
(Marinković, Dimitrovski and Senić, 2018).
PART 2
Interpretation and assessment of relevant data and statistics on the scale and scope of the special
interest market
Special interest market is mainly focused with customisation of travel packages that are
made according to specifications and expectations of clients. In order to meet all their needs, the
experts in entities like Holiday Architects will be responsible to make sure that they are able to
analyse the scale and scope of special interest market. For this purpose, the current travel and
tourism data is required to be analysed in systematic manner (Panasiuk, 2019). The following
chart is mainly focused with the travel and tourism data of different continents:
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From the above chart it has been determined that tourism results of different continents
are changing continuously. In order to meet all the expectations of customers it will be very
important for the entities to makes rue that they are having proper information of market. For
example, in year 2018 total arrivals in Europe were 6 and the receipts were 5 on the other hand
the same data for Asia and The pacific was 7 and 8 and for America it was 2 and 0. For Africa it
was 9 and 1 and for middle east it was 3 and 4. If this information will be analysed by the entities
before making any decision as it can help to make sure that all the travel packages are designed
according to specifications of clients. The scope and scale of special interest market is very large
and it is very important for all the travel agencies or tour operators to take advantage of it by
modifying their portfolios of travel packages. It can help to meet all the future business goals and
objectives of the organisation (Pharino and Pearce, 2020).
Analysis of the impact of special interest tourism on a destination and the way in which tourism
providers respond to customer needs and expectations
Special interest tourism leaves positive as well as negative impacts upon the destinations
that are visited by the individuals. There are various destinations around the world which could
be visited by travellers. These are Austria, Bulgaria, Brazil, Hungary, India, Jordan, Maldives,
Montenegro, Nepal, Costa Rica etc. All of them could be visited by the individuals according to
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their choice. One of the famous destinations from all of them is Montenegro which is a Balkan
country with rugged mountains, medieval villages and a narrow strip of beaches along with an
Adriatic coastline. There are various beautiful places at this destination. These are Ostrong
Monastery, Lovcen, Out lady of the rocks, Crno Jezero etc. All the travel operators which are
offering services for these locations in Montenegro are required to have proper information about
the place and the motivations of clients so that travel packages could be designed accordingly.
Tourism providers respond to customer needs and expectations properly because it is
highly focused with attainment of goals and objectives of the organisations (Ram and Hall,
2018). First of all, the experts from the entities interact with the clients and determine their needs
which help them to make sure that which places or key elements should be included in the travel
packages. As Holiday Architects is offering different types of customised travel packages to the
clients so it is very important for it to respond to the customer needs and expectations properly.
The needs could be responded by offering them all the facilities that are required by them as it
can help to retain the customers for long run in future.
Critical analysis of the impact of special interest tourism on the destination applying relevant
data and statistics
Special interest tourism may leave impact upon Montenegro because if the tour operators
such as Holiday Architects will be having detailed and appropriate information of all the places
which could be visited by the tourists. For example, if the tourists are willing to book the hotel
near to different attractions then it will be very difficult for the operators to make arrangements
of it. In this case they will be required to get proper information of all the main hotels nearby the
tourist attractions (Reni Vitasurya, Hardiman and Ratih Sari, 2018). With the help of it, the
expectations of clients could be fulfilled. It is one of the main impacts of special interest tourism
on the destination. On the other hand, if the travellers will be willing to visit only mountains then
the operators will have to design the travel package to Montenegro according to such locations.
If the travel agencies such as Holiday Architects will not having information of such places then
it may result in decreased travel at destination as the customers will visit another place which
suits to their motivations. Due to this, the growth of tourism at the destination will get impacted
in negative manner.
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From the above chart it could be determined that arrival in Montenegro is increasing
since year 2008 and for year 2018 it was more than 2000000. It shows that the place is well
known for different attractions of it. If the staff members or experts of Holiday Experts will be
having proper information of all the attractions then it can help to meet all the expectations of
clients and enhance the tourism in the country. If the information will not be acquired by the
experts of the entity then it will be very difficult to make sure that the expectations, needs and
motivations of all the customers will be met or not (Rockett and Ramsey, 2017).
Examination of the new and emerging special interest markets, products and providers
Emerging special interest markets could be defined as the places where the tourism is
increasing continuously because of natural beauty or built attractions. It is very important for all
the tour operators to have proper and detailed information of all the places that could be visited
by the tourists as it can help to meet their expectations. Some of the specific markets of special
interest are Montenegro, Maldives, Costa Ricz etc. The specific products and services that are
offered by the tour operators are customised travel packages. With the help of all of them the
entities can meet expectations of clients and offer them all those services that they are willing to
acquire. If the entities will not be able to meet their needs and expectations then it may leave
negative impact upon the market image and the customer base. The new products that are offered
by tour operators such as Holiday Architects are the highly customised portfolios that could be
offered to the customers (Saarinen, Rogerson and Hall, 2017). If all the packages that are offered
to the customers will be customised according to their choices then it will be very easy to meet
their expectation and enhance tehri satisfaction level. If the packages that are offered by them
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will not be customised according to their choices then it will be very difficult to meet the
expectations of customers.
Currently all the individuals want that the travel packages that are selected by the before
visiting a place such as Montenegro they should get proper information of the place. Apart form
this, they also want that the package which is selected by them should be customised so that they
can add all the facilities that they want in the travel package. If the tour operator is not allowing
any type of customisation in Montenegro then it will be very difficult for the destination to
enhance tourism (Serravalle And et.al, 2019).
Evaluation of the impact of market forces and trends on the development of special interest
tourism markets
The market forces and trends change with time because all of them are focused with
customer preferences and their tastes. If the tour operators are not able to get proper and detailed
information of all the trends then it will be very difficult for them to meet expectations of all the
customers. For example, one of the main trends in the special interest tourism market is highly
customised travel packages. If the tour operators will not be able to offer this type of service to
the clients then it will be very difficult to meet their expectation level. If the latest trends and
forces will not eb focused by all the travel agencies then it may result in weak performance,
unsatisfied clients and bad market image. In order to improve the market image, it will be very
important for tour operators such as Holiday Architects to make sure that they are complying
with all the main trends and market forces (Sigurðardóttir, 2018). Main benefits of them will be
high level of customer engagement and increased satisfaction level of them. The main impact of
the market forces and the trends will be changes in expectation and demand of customers which
directly leaves implications on the functionality and profitability.
Critical evaluation of the development and impact of special interest tourism on the destination,
proposing justified and realistic recommendations for future development
In last few year special interest tourism has been developed massively. All the tourists
want that they travel package should be customised according to their choices. If the service
providers are not able to customise their package then it may affect the satisfaction level of
clients. Some of the justifies and realistic recommendations for future development are as
follows:
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 The tour operators are recommended that they should make sure that all the services that
are offered by them are customised according to expectation of clients.
 The travel agencies should interact with the clients properly so that they can share proper
information of all the main elements that they want should be added to their package.
 It has been recommended to the entities of tourism industry to make sure that they are
aware of all the latest trends in the industry as these are required to be focused by them to
meet all the expectations of clients (Strydom, Mangope and Henama, 2019).
 It has also been recommended that all the organisations that are part of travel and tourism
industry should make sure that they are focused with special interest tourism as it is one
of the key element which is required by travellers now a days.
PART 3
Covered in PPT
CONCLUSION
From the above project report it has been concluded that special interest tourism is
focused with customised travel experience of individuals with the help of it all the expectations
of clients could be met by customising the travel package according to them. It is one of the main
elements which is required to be focused by all the entities so that future goals and objectives
could be achieved. While planning to accomplish the goals and objectives it will be very
important for the travel agencies to make sure all the motivations, needs and expectations of all
the customers are met. If it will be impossible for all the tour operators to analyse the main
expectations of clients then it will be difficult for them to accomplish all the future goals and
objectives. All the expectations and motivations of clients are met by the tour operators by
analysing the actual needs of clients. It has been recommended to all the tour operators to make
sure that they are having proper information of latest trends. It can help them to fulfil all the
expectations of customers and meet tehri demand as well as needs.
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REFERENCES
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Dragouni, M. and Fouseki, K., 2018. Drivers of community participation in heritage tourism
planning: an empirical investigation. Journal of Heritage Tourism. 13(3). pp.237-256.
Edgell Sr, D. L., 2019. Managing sustainable tourism: A legacy for the future. Routledge.
Grigorieva, E. A., 2020. Adventurous tourism: acclimatization problems and decisions in trans-
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Khan, T. A., 2019. Handicrafts and tourism: Examining the nexus in India. International Journal
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Knowles, N. L., 2019. Targeting sustainable outcomes with adventure tourism: A political
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Krajnović, A. and Gortan-Carlin, I. P., 2017. Strategic Management in Cultural Tourism with
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Li, J., Pearce, P. L. and Low, D., 2018. Media representation of digital-free tourism: A critical
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Strydom, A. J., Mangope, D. J. and Henama, U. S., 2019. A critique of the interface between
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