Special Interest Tourism

Special Interest Tourism

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Overview of special interest tourism product and services.........................................................1
Assessment of the way in which customer motivations, needs and expectations influence the
special interest tourism................................................................................................................2
Analysis of the relationship between customer motivations and influences and special interest
tourism products and services......................................................................................................3
Critical analysis of the way in which diverse customer motivations and expectations are met
by special interest and niche tourism markets, products and experiences...................................3
PART 2............................................................................................................................................4
Interpretation and assessment of relevant data and statistics on the scale and scope of the
special interest market.................................................................................................................4
Analysis of the impact of special interest tourism on a destination and the way in which
tourism providers respond to customer needs and expectations..................................................5
Critical analysis of the impact of special interest tourism on the destination applying relevant
data and statistics.........................................................................................................................6
Examination of the new and emerging special interest markets, products and providers...........7
Evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................8
Critical evaluation of the development and impact of special interest tourism on the
destination, proposing justified and realistic recommendations for future development............8
PART 3............................................................................................................................................9
Covered in PPT............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10