Special Interest Tourism: Meeting Customer Needs and Expectations in Maldives

Special Interest
Tourism

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
PART 1 – Article for Publications...................................................................................................1
Overview of special interest tourism products and services........................................................1
Assess that how customer motivates, needs and expectations influences special interest tourist
.....................................................................................................................................................2
Analyse the relationship between customer motivations and influences to special interest
tourism product & services..........................................................................................................2
Critically analysis of how diverse customer motivations and expectations are met by special
interest and niche tourism markets, products and experiences....................................................3
PART 2 – Written management report............................................................................................4
An interpretation and assessment of relevant data and statistics on the scale and scope of a
Maldives......................................................................................................................................4
Impact of special interest tourism on a Maldives and how tourism providers respond to
customer needs and expectations.................................................................................................6
Critical analysis of the impact of special interest tourism on Maldives, applying relevant data
and statistics.................................................................................................................................7
An examination of new and emerging special interest markets, products and providers............8

An evaluation of the impact of market forces and trends on the development of special interest
tourism markets...........................................................................................................................9
A critical evaluation of the development and impact of special interest tourism on a Maldives,
proposing justified and realistic recommendations for future developments............................10
PART 3 – Individual virtual/ online presentation..........................................................................11
Covered in PPT..........................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Special interest tourism (SIT) is the delivery of tailored tourism programs that represent
communities and individuals' unique interests. Tourist industry is done at the time to fulfil some
particular need or desire (Agarwal, Busby and Huang, 2018). It was planned to consist of four
core interactions such as rewarding, enriching, adventure some experiences and learning
experiences. SIT has become an essential part of current tourism business. The modern tourist is
much more willing to travel to different areas around the globe in which they can discover
something special than conventional mass tourism. It must be said that SIT encourages visitors
pick personal needs holidays to supplement the conventional mass tourism. This assessment
based on UK’s tour operator Holiday Architects which provide tailor made travel services under
the budget of their customers to maximise it products demands. This report covers several topics
such as part 1 consist article for publications, part 2 includes the written management report and
part 3 covers the online presentation.
It include the several topics about the special interest tourism (SIT) products & services,
analyse the scale, scope or impact of SIT and how they meet customers’ needs & expectations.
Assess the special interest tourism market and also design the pitch project with SIT products,
services and expectations.
MAIN BODY
PART 1 – Article for Publications
Overview of special interest tourism products and services
Holiday Architects is UK based tour Operator Company, in order to get growth in their
work they wanted to expand their product portfolio demand such as tailor-made holidays (Gu
And et.al., 2018). Tailor-made trip begin with empty sheet of paper and conversation with
client with the company's specialists, and it ends off with a vacation designed specifically for
customers. This company leave everything on customers that what they want, where they want
to stay etc. It seemed that tailor-made journeys were a fairly expensive method to go on holidays,
but it is no longer in this company case. They make sure that, they fulfil all the requirements
under customer's budget. Basically Holiday Architects tour operator company provide the
customize holiday packages as per the customer’s needs and expectations which comes under
special interest tourism. It further maximise the demand of product portfolio of the company.
1