Special Interest Tourism: Characteristics and Differentiation from Mass Tourism

Special Interest
Tourism

TABLE OF CONTENTS
LO1..................................................................................................................................................3
P1 Define and differentiate the characteristic of special interest tourism with mass tourism.....3
Differentiation b/w special interest tourism and mass tourism...................................................3
P2 Examine examples of special interest tourism product, services, experience and providers
at different markets......................................................................................................................5
REFRENECES................................................................................................................................6

LO1
P1 Define and differentiate the characteristic of special interest tourism with mass tourism
 Special interest Tourism
It is one of the fastest growing segments in the tourism sector who always seeks for new
experience which brings satisfaction in whole spectrum of interest (Novotná and et.al., 2019).
Such tourisms specially concentrate on activities that influences a small number of visitors to
visit such places that can be related with unusable hobbies which are practiced by only few
numbers of peoples. It has become one of the important part of tourism industry in recent times
because present visitors are highly dedicated, confident about visiting or travelling new places
across the world to keep hope that they will find something different as compared mass tourism.
 Mass Tourism
Movement of a large number of dedicated tourists to visit only popular holiday destination for
entertaining purpose. Mass tourism involves thousands of people who come from same resort or
place or often at the same year. It is one of the most popular form of tourism. It is considered
cheapest way of spending holidays or often sales as package deal (Sousa, 2018). However, mass
tourism is the major source of great economic growth and brings positive impacts such as
increases monoculture, builds infrastructure and influences number of modern dwellings.
Differentiation b/w special interest tourism and mass tourism
Points for
differentiation Special interest tourism (SIT) Mass tourism
Tourist number in
ratio with locals
There are around 15 people considers
special interest tourist who always seeks
for new experience in order to lead level
of satisfaction in entire SIT. The ratio of
local tourist is about 4-5% in SIT.
On the other hand, mass
tourism involves more than
1000 of people who come to
spend their holidays on most
popular places whereas in
already most of the people
have visited. In the mass
tourism, ratio of local tourist