Speech Hesitation Impact on IVR

Running Head: SPEECH HESITATION IMPACT ON IVR
SPEECH HESITATION IMPACT ON USER COMMUNICATION INTERACTING WITH
IVR
Student Name
Williams College

SPEECH HESITATION IMPACT ON IVR
I. Primary Research Method & Analysis Description
Speech interact is linked to language production with their interaction leading to
felicitous communication. Wagner, Malisz, and Kopp (2014) identified the multifaceted
nature of these interactions. Communication includes the complex process of simulation in
technical systems. Bernsen, Dybkjaer, and Dybkjaer (2012) identified the interaction between
human and computer interaction where the computer system acts as a partner and tool in
communication. The book provides one of the foundation bases for interactive speech
system. It includes the development and evaluation process for completeness and consistency
of the speech interactive systems.
The paper evaluates the current scenario in speech interfaces along with the impact of
hesitation on user communication while interacting with IVR (Jameson et al, 2010). The scope of
the current study conducts quantitative analysis on the impact on user's communication behavior
and partner perception while interacting with personal speech interface assistant such Siri, Alexa,
and Google Duplex and so on. This study has identified two dependent variables and two
independent variables. The study has assumed two hypotheses; the first one is that there are no
recent advances in the domain of speech interface. The second hypothesis assumes that hesitation
has no significant impact on communication behavior. The method used by the study includes 40
participants. The participants will be divided into two groups and they will be asked to
communicate and collaborate with a speech interface, which uses speech hesitation. Then the
participants will be asked to fill out an online questionnaire in the college laboratory. The
answers received from the participants will be analyzed to understand the impact on
communication.
In the current study, the primary research method of survey is being used. The survey is
an experimental research design method which entails gathering data from a sample of people
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SPEECH HESITATION IMPACT ON IVR
(Miller, Birch, Mauthner & Jessop, 2012). The sample of the population is selected such that the
results can later be applied and generalized to the entire population set. It is a critical source of
data for this study and the survey can be conducted in four modes. The four modes are face-to-
face surveys, telephone surveys, self-administrated computer surveys conducted online and self-
administered paper and pencil survey. For this paper, I had conducted a self-administered
computer survey after briefing the candidates regarding the aspects of the study.
The primary method includes first-hand data collection for the study and then analyzing
the results thereof. The primary research method is a methodology is used by the scholar when
he does not want to depend upon data that has been previously collected for the research. The
primary method resorts to such that in-depth analysis of the data can be conducted (Silverman,
2016). The primary research method is pinpointed research that is undertaken to address the
specific research problem and then identify a specific solution. There are various advantages of
primary research method, some of which are;
 Data is collected first hand and it is accurate in nature. This method helps avoid
dilution of data and the process of this method can be designed to meet personal
needs and requirements. As in this case, primary research was customized such
that it can meet the needs of the study.
 The method of primary research focuses on the problem at hand. Its focus is
directed on the subject matter so as to find a suitable solution. This method of
study allows the researcher to go in-depth of the problem and then analyze all
probable foreseeable options.
 The data that is collected can be controlled as primary research acts as a means
to control the way in which the data is collected. Once the data has been
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SPEECH HESITATION IMPACT ON IVR
collected, it is up to the scholar to make the best use of the data such that a
meaningful insight can be drawn from the research.
 Primary research is a method that is a time-tested process. One can easily rely
upon the results which are obtained by conducting this type of research.
Though primary research has various advantages, there are certain disadvantages as well.
Some of the disadvantages concerning primary research are;
 There are generally high costs associated with conducting primary research. Often
scholars need to spend a large sum of money on the set up of primary research. It
is often not feasible in the case where a large number of complex variables is
involved to conduct primary research.
 This type of research method is extremely time-consuming. Conducting
interviews, sending out and receiving online questionnaires and then analyzing
them are an exhaustive process, which needs patience and time. Evaluation of
results and the application of findings in order to improve the output again
requires additional time frame.
The primary data once collected will be analyzed using statistical methods of ANOVA.
The proposed statistical method will take inputs from the questionnaire; arrange them in a Ms
Excel sheet. From there the input will be given into SPSS or another suitable software package
for analysis of variance. Once the output from the data has been generated then such data will be
used to be compared with studies conducted in the same domain in the past to arrive at findings
and results of the study.
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